The Atlanta Science Festival brings STEM out of the lab and into the Atlanta community with two weeks of events culminating in the “Exploration Expo” regularly attended by over 18,000 people. ASF was founded in 2014 by a group of Emory staff and faculty, including former chemistry (now ASF!) staff Meisa Salaita and Sarah Peterson and chemistry faculty member David Lynn. Chemistry has sponsored at least one festival event every year. This blog series covers just some of chemistry’s involvement in the 2018 festival.
As part of the festivities, the Department of Chemistry at Emory welcomed Katie McKissick to learn about her career as author and illustrator of Beatrice the Biologist. Katie’s visit was initiated by chemistry graduate student Anthony Sementilli (Lynn Group) as an outgrowth of the Emory “Chemmy” seminars that seek to bring speakers to campus with student hosts. Anthony felt that Katie’s work would interest other students looking towards a career in outreach or seeking to share their day-to-day work via a social media presence. Anthony received support for Katie’s visit from Emory’s Hightower Fund, AWIS, the ILA, and Biology as well as the Atlanta Science Festival. “Anthony was able to help cover his costs through multiple funding sources, but more importantly, he was successful in engaging a wide community with what Katie has to teach,” says chemistry outreach coordinator Kira Walsh, who provided administrative support for the visit. “It was great to see students from across Emory benefiting from Katie’s perspective. And the Atlanta community also got into the act with the standing room only comics workshop at historic Manuel’s tavern.”
Before Beatrice the Biologist, Katie was a high school biology teacher. During her time as an educator, she found that she was incredibly passionate about the way in which the information was taught. Specifically, she appreciated the process of lesson planning and preparing scientific information in a format that would be more approachable and interesting to her students. “I enjoyed thinking about how people learned more than I liked actually teaching” says Katie. This prompted her to start her blog, Beatrice the Biologist.
As Beatrice the Biologist grew in popularity, Katie was recruited to blog for Scientific American, worked in the Communications Office for the School of Engineering at USC, and later for NASA’s jet-propulsion laboratory where she wrote about space for children and adult audiences. Katie now writes for the Natural History Museum of Los Angeles County and produces her own podcast called “Science Brunch”, co-hosted by Mae Prynce.
During her visit to Emory, Katie gave students the chance to get to know the face behind Beatrice the Biologist. She taught multiple workshops about how to draw science cartoons and how to use blogs to build an online presence. She also gave a career seminar about pursuing scientific outreach. Katie’s love of teaching was apparent in her approach—she gave students a list of action items that she found to be the most valuable during her journey into scientific communication and encouraged them to think in depth about possible audiences, content strategy, platforms, and branding. In the comics workshop, students generated a draft comic on the spot!
“My audience,” says Katie, “are people like my former students who think they don’t like science only to discover that they actually do.” She reaches this audience using short, digestible content in the form of fun comics that focus on commonly misunderstood concepts. She explains that her comics can capture the attention of people who either already know the information and, therefore, appreciate the humor or people who don’t already know the information and can then learn something new.
Of course, effective science communication depends on more than just the quality of the content. Katie also provided the audience at her blogging workshop with insight into how to grow a brand and develop a far-reaching online presence. “We live in an amazing time when people are actually so accessible,” says Katie, emphasizing the importance of social media for disseminating information. She even provided attendees with advice on how to “navigate rough waters” when it comes to social media faux pas. “You never want to assume people have context,” says Katie, “Especially if you are trying to make jokes!” Katie helped students to define their approach by encouraging them to complete a mission statement that could guide the curation of their online presence.
Katie’s visit to Emory gave students and faculty the unique chance to get to know the person behind Beatrice the Biologist and to learn all the best tips and tricks of science communication. She showed us how passion and creativity evolved “nerdy” science comics into a dynamic and entertaining platform for “cultivating curiosity and appreciation for science and nature one giggle at a time.”
To check out more from Beatrice the Biologist, click [here].