Exploring New Revenue Streams

The Faculty Council heard a brief presentation in January from University General Counsel Steve Sencer and Sarah O’Brien, a consultant brought in for three months to identify, evaluate, and implement new opportunities to generate revenue for the uni- versity. A Goizueta Executive MBA alumna, O’Brien and her team are focusing on two general areas: 1) non-degree professional education and certificate programs and 2) digital learning initiatives. O’Brien is serving as a resource to schools looking for help identifying and prioritizing revenue-generating ideas, as well as with implementation. O’Brien said she is already working closely with the Candler School of Theology, the Laney Graduate School, Emory College, and the Center for Lifelong Learning. “We want to generate revenue, but it has to intersect with the [University’s] mission,” O’Brien said. “We want to make sure we move forward the educational mission but at the same time have an opportunity to improve the recognition of Emory globally.”

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