We are presenting a series ranking the “best” fan bases in college football. The study uses data from the past ten years and the rankings are based on Revenue Premium Brand Equity. For more information on the analysis/methodology, please click here.
As a rule, when we begin any analysis we start with no prior expectations about the results. We let theory and numbers guide our findings. However, living in the South, it is hard not to witness the extreme passion and loyalty of SEC fans on a daily basis. The SEC football season is year-round (season, recruiting, spring football). Therefore, we were not surprised when the SEC was the top rated conference in our college football Revenue Premium Brand Equity rankings. Given the passion of SEC fans, we expect that our SEC conference rankings will engender a lot of “constructive discussion”.
The University of Georgia has the number one ranked football fan base in the SEC according to our study. It should be pointed out that this study covers a ten year period, and that the top four ranked schools in the SEC are also among the top ranked football fan bases in the country. So, what separates Georgia from Alabama? Over the period of our study, both Georgia and Alabama averaged between 9 and 10 wins a season. However, Georgia averaged 12% more in revenues per year than Alabama. Alabama also had a couple of years in the beginning of our sample (2002 & 2004) where the home games were not all filled to capacity. Thus, over the period of our study, when we control for team performance and other institutional factors, the Georgia fan base is just a bit more loyal and devoted.
Auburn University finished in third place, being just edged out by its friendly neighbor, Alabama. The Crimson Tide generated slightly more revenue per year on average than the Tigers, despite averaging almost the identical number of wins. Also, while Alabama’s revenues are growing, Auburn has been facing a decline. The University of Florida finished fourth in our study. The Gators actually average 6.9% more revenue per year than Auburn, however they also averaged 0.5 more wins per season during the period of our study. Remember, our conjecture is that it is easier for a fan to shell out for a team when the team is winning games, thus we control for team performance.
Vanderbilt is ranked 11th in our study. We would like to point out that the last couple of years have been positive for the Commodores, and although lagged, the revenues for the football program seem to be improving. Ole Miss and Mississippi State are at the bottom of the study of SEC fan bases. During the period of our study, Ole Miss and Mississippi State actually averaged more wins per season than Vanderbilt. However, Ole Miss generated roughly the same amount of revenue as Vandy, and Mississippi State generated 20% less.
Mike Lewis & Manish Tripathi, Emory University 2013.