In the past, we’ve discussed Tim Tebow in the context of the brand equity he created for the University of Florida. With his recent departure from the New England Patriots, we thought it would be interesting to see how fans reacted to his being cut this time around (as compared to in April from the NY Jets). The chart below simply illustrates the ratio of positive to negative tweets that mentioned “Tebow” on April 29, 2013 [when Tebow was cut from the Jets] and on August 31, 2013 [when Tebow was cut from the Pats]. The ratio dropped from 1.55 to 1.05. Thus, while overall there were still more positive than negative tweets when Tebow was cut from the Pats, the ratio has declined dramatically from the first cut by the Jets. There were also fewer mentions of Tebow overall. Does this signal Tebow fatigue?
Mike Lewis & Manish Tripathi, Emory University 2013.