Quartz – The Cleveland Indians’ controversial mascot is hurting their bottom line

Quartz – The Cleveland Indians’ controversial mascot is hurting their bottom line

“But that’s a drop in the bucket,” notes Tripathi—given that the Indians generate revenue of nearly $200 million a year. “And it’s a one-time cost. Meanwhile, if you think about the impact they’re taking from Native mascotry—the damage to brand equity, the subsequent reduction in pricing power—well, in that context, a one-time hit like that is just not a big deal. And there’s a flip side to that as well: You might actually see an increase in sales.”