Adweek: How Obscure Holidays Help One Hockey Team Keep Fans Engaged During the Off-Season

Adweek: How Obscure Holidays Help One Hockey Team Keep Fans Engaged During the Off-Season

According to Emory University’s Sports Marketing Analytics program, the Tampa Bay Lightning is the 17th ranked team in regards to the equity of its fan base. The team has more than half a million social media followers, which is significant for a smaller team.