Yahoo! Sports: Redskins’ social-media misfire the latest in a long list of stumbles

Yahoo! Sports: Redskins’ social-media misfire the latest in a long list of stumbles

Emory Sports Marketing Analytics performed a study of the tweets, and noted that in the first hour after the Redskins’ initial tweet, sentiment was roughly 1:1 positive-to-negative. But as the day wore on, that distance increased, to the point that by the evening, sentiment was running 4-to-1 against the Redskins. And that percentage held up even when considering tweets from within the D.C.-Virginia-Maryland area, the Redskins’ fanbase territory.