NY Times Op-Ed: ‘Redskins’ is Bad Business

NY Times Op-Ed: ‘Redskins’ is Bad Business

Over the past year, we have analyzed the impact of American Indian team names and mascots on fan attendance and team revenues in professional and college sports. In college basketball, for example, a number of programs, including those at the University of Illinois, Marquette and Stanford, have jettisoned such mascots. How have they fared financially? #