Impact of NBA Draft Day on Social Media Following

Social Media is of course a popular medium for athletes to build their brand.  Two popular platforms are Twitter and Instagram.   I tracked the Twitter and Instagram followers for the top 100 draft prospects in the weeks leading up to the draft, and the morning after the draft.   The chart below presents the growth in followers for the lottery picks.

Akash Lottery

It is interesting to see how the following of second-round picks of the teams that had lottery picks as well was affected by the draft.  The chart below documents the social media presence of some of these players.

Akash Non LotteryNote: Gary Harris should have 35,265 Twitter followers on June 13

Guest Entry By Akash Mishra, 2014.