The Sports Marketing Analytics project at Emory University tracks a variety of statistical measures to track fan loyalty. The project, the product of professors Mike Lewis and Manish Tripathi, has determined that the fan bases of Dallas and Pittsburgh rank at the top of two important statistical categories.
Dallas leads the way in “Fan Equity,” a metric designed to track just how much a fanbase supports its team financially. The ranking is an average of the last three years, but even so, Dallas has led in this category for five years. Rounding out the top five are the fan bases of the Patriots, Jets, Giants, and Colts.