CNBC: A Blunder Proof Brand: Can Anything Hurt the NFL

CNBC: A Blunder Proof Brand: Can Anything Hurt the NFL

Based on viewership and sponsorship interest, the NFL is flourishing through a series of highly-publicized fiascoes that would have wreaked havoc on many organizations with weaker brands, experts told CNBC.
“Just the strength of that product and fan loyalty and fan interest is so great that it’s really kind of bulletproof at this point,” said Michael Lewis, a marketing professor at Emory University who specializes in sports.