Ranking the SEC Football Fan Bases

The SEC is the dominate college football league at the moment.  Okay for the last 20-25 years.

The rankings prove the point with 5 of the top 10 teams coming from the SEC.  If we go farther down the list, the SEC has 7 of the top 12 or 9 of the top 18.  In terms of the league itself, Tennessee is the winner followed by LSU, Georgia, Auburn, Florida, Arkansas and Alabama.

The middle group of the league includes Texas AM, Ole Miss, and South Carolina.  The bottom group features Kentucky, Mississippi State, Missouri and Vanderbilt.

The best way to look at the SEC is in terms of these groupings.  Seven truly elite college football brands and a second tier that includes a very solid group of brands.

That’s all fine.  But after all these years I know what readers are thinking…  Especially readers in Alabama.

These rankings are crap!  The methodology is flawed!  You are looking at the wrong metrics.  What about applications and alumni engagement?! Professors don’t know anything about sports!  Emory should be embarrassed to have this guy on faculty!

Fair enough.

I will happily accept the statement that Alabama currently has the best college football program in the nation.  So why doesn’t Alabama lead these rankings?  One way to look at this is through a thought experiment.  What if we could transfer Alabama’s recent success to another team – What would happen?  What if Notre Dame or Texas or Tennessee had Alabama’s level of success?  How about Ole Miss or Oklahoma State?  It’s tough to say but that’s what I’m trying to get at by throwing a bunch of theory, data and statistical analysis at this topic.

I’d also like to add that there is no criticism of Alabama.  The “football” strategy might be optimal given Alabama’s position in the educational marketplace.  The football team is a great marketing asset and brings a lot of attention to the school.  Much is made of Nick Saban’s salary but if the investment was redirected away from the football program, where would it go?  Alabama has a great asset in its football brand.  It has the brand equity that comes from having a winning tradition.  And it makes sense for Alabama to use this asset.

At its core is this equity any greater than a lot of schools?  If the next coach at Alabama starts to have 7 or 6 win seasons is the passion still there?

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