As for Howard, “Tim can make some money in the U.S. I wouldn’t call it a big payday compared to other athletes,” says Paul Danforth, head of global sales at CAA Sports. Manish Tripathi, a marketing professor at Emory University who focuses on sports, advises Howard to “make deals as soon as possible. Once the World Cup ends, the enthusiasm will wane. Think Landon Donovan after he had the big goal against Algeria in the last World Cup.”
According to Emory University’s Sports Marketing Analytics program, the Tampa Bay Lightning is the 17th ranked team in regards to the equity of its fan base. The team has more than half a million social media followers, which is significant for a smaller team.