ESPN.com – B1G numbers: Building the brand

ESPN.com – B1G numbers: Building the brand

“Locally, the support is still there; people are still paying to go watch the team,” Tripathi said, “but on a national level, there has been a bit of a hit on the brand. That’s manifesting in the decline in sales of merchandise.”

Note: Professor Lewis’ wishes that this Kris Kross endorsement from the 90s would have had a bigger impact on the Illini brand:Flying Illini