Deadspin – Why The NCAA Needs To Pay Former Players, Not Just The Current Ones
One interpretation of our model is that it speaks to the different roles of brand equity in sports revenues. At the pro level, revenues are twice as sensitive to winning rates as at the collegiate level. Our feeling is that college revenues are driven more by the permanent nature of the fan base, and by the brand equity created over time. We have made an earlier argument along these lines, that while Ed O’Bannon should be able to profit from the use of his image, the revenues that would be generated would have as much to do with Kareem Abdul-Jabbar and Bill Walton as they have to do with Ed O’Bannon.