Deadspin: Which MLB Fans Are The Biggest Bandwagoners

Deadspin: Which MLB Fans Are The Biggest Bandwagoners

Two researchers at Emory University have launched their 2014 MLB Fan Analysis, which uses the numbers to break down baseball’s fan bases by any number of variables. Earlier this week, they tackled one near and dear to our hearts: Which teams’ attendance is most closely correlated with its success?

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Deadspin – Why The NCAA Needs To Pay Former Players, Not Just The Current Ones

Deadspin – Why The NCAA Needs To Pay Former Players, Not Just The Current Ones

One interpretation of our model is that it speaks to the different roles of brand equity in sports revenues. At the pro level, revenues are twice as sensitive to winning rates as at the collegiate level. Our feeling is that college revenues are driven more by the permanent nature of the fan base, and by the brand equity created over time. We have made an earlier argument along these lines, that while Ed O’Bannon should be able to profit from the use of his image, the revenues that would be generated would have as much to do with Kareem Abdul-Jabbar and Bill Walton as they have to do with Ed O’Bannon.