“He’s definitely marketable, but big, established brands won’t sign him. Brands that are more innovative or counterculture might go for him,” said Manish Tripathi
There has been a lot of discussion about Seattle Seahawks RB Marshawn Lynch’s reluctance to speak with the media. He spoke only for six minutes on Media Day (January 28th). The appearance was dubbed as “Least Mode”. Sites like Deadspin have documented the reaction of football writers to Mr. Lynch’s behavior, and it seems a lot of the reaction has been negative. However, as the chart above shows, since Media Day, there has been a surge in positive tweets about Marshawn Lynch.
Mike Lewis & Manish Tripathi, Emory University 2014.