We are presenting a series ranking the “best” fan bases in college football. The study uses data from the past ten years and the rankings are based on Revenue Premium Brand Equity. For more information on the analysis/methodology, please click here.
While the ACC is best known as a basketball conference, the economics of college sports are primarily driven by football. So, who in this “basketball” conference has the most loyal and supportive football fans?
Number one on the list are the Clemson Tigers. In the past decade, Clemson has had very good attendance and revenues in comparison to what would be expected from a team then tends to be just above average on the field. Clemson’s revenues are especially good given that they operate in the ACC (and lack the revenues from being part of the Big Ten network or an SEC television contract). In comparison to other major ACC programs, Clemson has revenues that are in the range of 30%-60% higher. Second on the list are the Virginia Tech Hokies. Virginia Tech has revenues that are very similar to Clemson, but the Hokies have been significantly more successful on the field. As a reminder, our approach controls for team quality when assessing fan support (it’s easy to be an Alabama fan but it takes character to be a Duke Football fan).
In third and fifth place, we have two new entrants to the conference. Syracuse is ranked third, and Pitt comes in ranked fifth. Syracuse finishes relatively high because their fans continue to support a team that has often struggled over the past decade. The high rank of these two entrants suggests that the ACC making very good expansion decisions.
The two Florida schools are interesting cases. Prior to running the numbers, we would have thought that Miami and FSU would have been the leaders of the conference. The issue is that despite the success these programs have experienced on the field, their revenues are not exceptional. For example, Miami invests a great deal in their program, almost always participates in bowl games (and many major bowls), but attendance is regularly far short of capacity.
The University of Maryland being near the bottom of the rankings is another remarkable story. The new entrants (Syracuse & Pitt) seem to be better football schools than Maryland, so by some measures the ACC has been a realignment winner. On the other hand, the Big Ten wants Maryland (and Rutgers) not so much for the schools’ current fan bases but for the schools’ locations in major media markets.
Mike Lewis & Manish Tripathi, Emory University 2013.
COMING SOON: RANKING THE AAC