Ranking the “Best” Football Fans in the Big 12: Texas & Oklahoma on Top

We are presenting a series ranking the “best” fan bases in college football.  The study uses data from the past ten years and the rankings are based on Revenue Premium Brand Equity.  For more information on the analysis/methodology, please click here.

The Big 12 has undergone dramatic changes in the last two years, with the loss of Nebraska, Colorado, Texas A&M, and Missouri, and the addition of Texas Christian University and West Virginia.  While the overall strength of the conference has suffered from these moves, our analyses indicate that entry into the Big 12 has been a positive for TCU and West Virginia.  The conference remains precariously top-heavy, with the Texas Longhorns accounting for a significant portion of brand equity.

The University of Texas is number one on the list of most supportive fan bases in the Big 12.  This finding should not come as a shock to anyone familiar with college football; however what is surprising is how loyal/supportive Longhorn fans are compared to the rest of the Big 12.  Oklahoma, which is ranked second, won approximately the same number of games as Texas over the ten year period of the study.  Texas football, however, produced 65% more in revenues than the Sooners.

Despite being a new entrant into the Big 12, TCU ranks third in the study.  While TCU does not fill up the stadium as regularly as Texas or Oklahoma, it has enjoyed solid financial support given the size of its stadium and student body.  West Virginia, similarly, has received a high level of financial support despite not always selling out.

Baylor and Kansas are in the cellar of the Big 12 fan rankings.  Baylor is an interesting case.  In RG3’s last year at Baylor, the school performed very well in terms revenue.  However, prior to RG3, Baylor averaged fewer wins, and even fewer fans.  Kansas seems to struggle with a problem endemic to many “basketball” schools: the ability to achieve high brand equity in both basketball and football.

Mike Lewis & Manish Tripathi, Emory University 2013.




The Perils of Realignment and a Final Look at the “Fairness” of the BCS System: Would TCU fans rather play for “Major Bowls” or be an average Big Twelve Team?

As the 2013-2014 college football season approaches, we would like to reflect back on one of our favorite sources of college football controversy: The BCS system.  And while we have every confidence that the extension to a 4 game playoff will ALSO provide an annual source of controversy (How can two of the four teams be from the same conference?  How can they leave out the second place SEC team? Etc…) we wanted to say goodbye to the BCS by taking a look at how fair it was.  One way to look at the fairness of the system is to look at how likely it has been for different “types” of teams to qualify for, and be selected to play in one of the BCS bowls.  The other purpose of this post is related to the topic of conference realignment.  The past few years have seen a number of schools jump at opportunities to join more financially lucrative conferences.  While the financial benefits of switching to a major conference (or switching from a major conference to the SEC or the Big Ten) are obvious, these moves have a potential downside in that teams moving up the financial ladder may often become less competitive on the field.

To assess the “fairness” of the BCS system we created a model for the relationship between on-field success (as evidenced by the level of bowl game achieved in a season) and variables such as program expenditures, AQ (automatic qualifying conference membership) status, attendance and previous bowl participation.  For this analysis, we used an ordered logit model and defined 4 levels of post-season participation: no bowl game, minor bowl game, major bowl game, and national championship game.  An ordered logistic model is similar in spirit to a basic linear regression but it is designed to model the probability of categories of (ordered) outcomes.  The logic of each of the explanatory variables is as follows:  1. Expenditures are included to control for expected team quality level.  2. Attendance is used as a measure of the team’s fan base (an important factor since bowls prefer teams with large fan bases that are more likely to travel to the bowl site).  3. Previous bowl participation reflects the brand equity or television appeal of the team.  4. AQ status is included to capture the influence of the BCS structure on bowl participation.  Given the concerns expressed about limited access for non-AQs this term is directly related to the controversial nature of the BCS.

The model reveals that selection to play in a “major bowl” is more likely for teams that spend more, have higher attendance and have participated in more bowls in past seasons.  The most dramatic finding from the analysis is the significance and direction of the AQ term.  We find that when we control for the other team characteristics, that AQ conference membership reduces teams’ post season opportunities. The model’s implications are best illustrated graphically.  The figure below shows the relationship between expenditures and major bowl participation for an artificial AQ and Non-AQ school.  The figures are for a school that has participated in 12 minor bowls, 4 major bowls, has won a single national championship and has average attendance of 60,000.  The vertical axis is the probability of a team being selected for a BCS bowl and the horizontal axis is the team’s football expenditures relative to the average expenditures of FBS teams.

For the Non-AQ school, the probability of achieving a major bowl is given for expenditure levels ranging from 50% to 150% of the overall FBS.  For the AQ schools, we plot the probabilities for expenditures ranging from 100% of the average to 250%. When expenditures are controlled for, the probability of playing in a major bowl is significantly greater for Non-AQ schools.  At a spending level equal to the overall FBS average, the model predicts the Non-AQ school has a 14.4% chance at a major bowl, versus just 5% for the AQ school. When a non-AQ spends 150% (think TCU) of the average the probability of a major bowl is about 27%.  For the AQ school this level of spending yields a probability of just 12%.

While the finding that Non AQ schools actually have preferred access to the BCS games is at first surprising, upon reflection it is a very intuitive result.  Consider the case of TCU.  Prior to moving the Big Twelve, TCU was the biggest spending non-AQ program and played in bowl games every year from 2005 to 2012.  This run included Rose and Fiesta Bowl appearances.  In the Horned Frogs’ first season in the Big Twelve they finished with a 7-6 overall record and a 4-5 conference record.  This change from being competitive for BCS bowls to being a middle of the pack team is interesting because TCU’s spending on its program was very high in comparison to Non-AQ schools but only moderate for AQ conference schools.  However, we should note that TCU had a number of issues in the 2012 season and that the Horned Frogs are one of the Big twelve favorites this year.  The Utah Utes experience in the PAC-12 has been similar.  In their final season in the Mountain West, Utah was 7-1 in conference and 10-3 overall.  Since moving to the PAC 12, Utah has had conference records of 4-5 and 3-6.

As we near the 2013-14 season if we had to bet we would guess that it is more likely that we see Boise State in a major bowl than Florida.  Boise State’s toughest opponents include Washington and Fresno State.  In contrast, Florida’s schedule features Georgia, South Carolina, LSU, Miami and Florida State; not to mention a possible SEC championship game against Alabama.  Northern Illinois is another likely non-AQ candidate for a major bowl.

Earlier this month we did a post about conference realignment that focused on how the Big East crack-up and various conference shifts by other schools impacted the quality of each basketball conference. The preceding analysis of the BCS system highlights another aspect of realignment: the consequences for fans versus the incentives of athletic programs.  The cases of TCU and Utah provide examples of non-AQ schools trading off wins for the financial rewards of joining an AQ conference.  The University of Missouri shows how finances can even work across the big 6 conferences.  Missouri football was a competitive Big Twelve program winning 10 or more games 3 times from 2007 to 2011 (and 8 wins the other two years).  In their first year in the SEC, the Tigers went 5-7 and ended their 7 year streak of playing in bowl games.  While the SEC does have a richer set of contracts in place, it also seems likely that Missouri will struggle to be competitive.  The question for fans and for athletic departments is the tradeoff between winning and revenue.  At this stage it doesn’t appear (with the possible exception of Boise State) that winning is viewed as anywhere near as important as money.