Pittsburgh Post-Gazette: Steelers fans tops in social media but not in spending on team

Pittsburgh Post-Gazette: Steelers fans tops in social media but not in spending on team

Love is sometimes pursued at all costs, but it’s a little cheaper at Heinz Field.

A recent analysis by Michael Lewis and Manish Tripathi, professors at Emory University’s Goizueta Business School, found that while Steelers fans outpace all the rest in social media engagement, they are only in the middle of the pack in terms of how much they pay to follow their team.

The authors generated two metrics from 13 years of data. The first was “fan equity,” measuring how much fans are willing to pay to support their team through ticket sales and merchandise purchases. The second, “social media equity,” measured fan devotion in the online arena. Both measures were statistically adjusted to control for stadium size, local population, median income and team performance.

Yahoo Sports: Cowboys, Steelers fans rank as NFL’s ‘best,’ new study finds

Yahoo Sports: Cowboys, Steelers fans rank as NFL’s ‘best,’ new study finds

The Sports Marketing Analytics project at Emory University tracks a variety of statistical measures to track fan loyalty. The project, the product of professors Mike Lewis and Manish Tripathi, has determined that the fan bases of Dallas and Pittsburgh rank at the top of two important statistical categories.

Dallas leads the way in “Fan Equity,” a metric designed to track just how much a fanbase supports its team financially. The ranking is an average of the last three years, but even so, Dallas has led in this category for five years. Rounding out the top five are the fan bases of the Patriots, Jets, Giants, and Colts.

AdWeek: Tim Howard Talks About the Perfect Brand Partner

AdWeek: Tim Howard Talks About the Perfect Brand Partner

As for Howard, “Tim can make some money in the U.S. I wouldn’t call it a big payday compared to other athletes,” says Paul Danforth, head of global sales at CAA Sports. Manish Tripathi, a marketing professor at Emory University who focuses on sports, advises Howard to “make deals as soon as possible. Once the World Cup ends, the enthusiasm will wane. Think Landon Donovan after he had the big goal against Algeria in the last World Cup.”

Chicago Business Journal: Why Chicago Blackhawks fans aren’t the best in the NHL

Chicago Business Journal: Why Chicago Blackhawks fans aren’t the best in the NHL

This is a statistics thing — at least as the numbers were crunched by the Emory (University) Sports Marketing Analytics team. Not sure if Atlanta, GA.-based Emory has the market cornered on expertise in hockey analytics. But they’re doing it.

And Chicago wound up in sixth place on Emory’s list of cities where hockey fans are most invested (think ticket sales) in their teams — right behind the aforementioned five Canadian cities.

Sports Illustrated: How Phillies, Rays have evolved six years after World Series showdown

Sports Illustrated: How Phillies, Rays have evolved six years after World Series showdown

Last week, Emory Sports Marketing Analytics released the results of a study it conducted that sought to measure, in its words (italics theirs), “a measure of how demanding fans are of their teams. In other words, we are looking at the tolerances fan bases have for losing (or maybe we could view this as insight into which cities are the most prone to bandwagon behavior).” The most demanding fans? The Phillies’. In the late 90s and early 2000s, when the team was struggling and still playing in Veterans Stadium, the club annually ranked among the league’s bottom few clubs in attendance. By 2008, their championship year, the Phillies were fifth overall, and they led the league as recently as 2012. Even with the team’s struggles this season, it still ranks 10th, as fans are still drawn to Citizens Bank Bark by their recent positive memories, and to see the longtime stalwarts who contributed to them. If any club has an incentive to hold onto its stars as long as possible, and to profit off the gate receipts those stars still produce, it is Philadelphia.

 

The Baltimore Sun: Redskins name controversy heats up with federal cancellation of trademark

The Baltimore Sun: Redskins name controversy heats up with federal cancellation of trademark 

Though the Washington Redskins have faced down past legal challenges to their controversial name, the NFL team’s defiant battle took a new twist Wednesday against a backdrop of growing political opposition.

Efforts to force a change of the Redskins nickname gained momentum when the U.S. Patent Office canceled the team’s trademark on its name, terming it “disparaging of Native Americans.”

Washington Post: Study: Phillies fans are bandwagoners and Nats fans are in a ‘miserable marriage’

Washington Post: Study: Phillies fans are bandwagoners and Nats fans are in a ‘miserable marriage’

An analysis of Major League Baseball fans conducted by two marketing professors at Emory University, Michael Lewis and Manish Tripathi, concluded that fans of the Philadelphia Phillies are the most demanding in the study’s “win sensitivity” list. The fan base least likely to forget about its team during the dark times: The New York Yankees.

“If we look at the sensitivity of the demand to winning for Philadelphia or the New York Yankees, they are not even close,” explains Dr. Lewis. “Yankee fans basically show up regardless; Phillies fans have the greatest sensitivity in the league towards winning rates.”