- How much did McDonald’s spend on advertising last year compared to Burger King?
- What type of ads did Burger King run on ESPN?
- In the past year how often did people do a Google search for “Big Mac” that took them to the MacDonald’s website? And roughly how much did MacDonald’s pay Google for the terms “Big Mac”?
Answers to these sorts of questions and more are available in the Stradegy database, adding to the resources we receive from Kantar Media. This resource provides expanded level of advertising spend and placement data from that covered in Ad$pender. In addition to the U.S. advertising expenditures for companies and brands by channel (internet, TV, magazine, newspaper, radio, outdoor) it includes more detailed coverage, competitor advertising information as well as Google search key word click through rates and total ad spend. It also includes details on the actual creative content used by advertisers. For more details on internet ad spend data, creative content and other features in Stradegy see this link.