The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.
AtoZdatabasesAtoZdatabases includes searchable records for businesses, residents, and more
What You Will Find
AtoZdatabases enables you to build target lists from 30 million U.S. business records using criteria including geography, industry, revenue, employee count and then download results in Excel. AtoZ also includes a residential database with 240 million US residents, as well as a database with 12 million health care professionals. AtoZ offers many short video tutorials to help you get started searching their many data sets.
Use for Class Projects
Identify existing businesses in a target area when creating a competitive market analysis and gain company insights with the profiles covering both small private and large public companies. Research potential customers by exploring the the residential database. This can help you identify both new movers and existing residents that fit your target consumer profile based on 135 interest/ hobbies/lifestyles, geography, household income and more.
Use for Interview Prep
Build target lists of firms based on your custom criteria. This includes broad criteria such as number of employees, revenue, and industry, as well as more targeted filters such as Fortune 1000 firms, non-profit firms, manufacturers, import/export, etc.
One unique feature in AtoZ is the mapping function. Instead of limiting your location search to specific zip codes/city/counties or states, you can designate a custom criteria that meets your target search area For example, ITP or OTP in Atlanta, or The Loop in Chicago. Creating your target map in AtoZ can help you focus your search on areas you specifically want to work.
When reviewing your company results, the business records will provide information for you to start researching the company.AtoZdatabases filtered to inside the perimeter (ITP) in Atlanta
Additional Business Research Resources
You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.