The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.
Consumer Brand Analytics (CBA)
What You Will Find
Over 200 brands identified with product categories including: Athletic Footwear; Communications; Financial; Food & Drink; and Transportation. Information is drawn from nationwide survey and includes data on demographics, social media, frequency of use, and sports fan engagement.
Insights include:
- Annual data (2017-)
- Youth (ages 13-17) and adult (ages 18+) market coverage
- Brand switching patterns
Use for Class Projects
Understand the total market including brand shares, market demographics, and overviews of particular product categories. Learn more about top brands and their place within the market, including reports covering brand loyalty and brand switching. Create cross-tabulations to understand the various segments and demographics within a target market.
Use for Interview Prep
Understand the state of the market and gather overviews of particular product categories. This information will help you ask thoughtful questions of potential employers and better understand the industry you want to work in.
Gather in-depth insight on particular brands and their place within the market – excellent for preparing for interviews and understanding how individual brands perform in an industry. Learn more about social media exposure relating to certain brands to better understand a company’s marketing strategy.
Additional Business Research Resources
You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.