The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.
First Research
What You Will Find
Industry overviews on 200+ sectors, including small and niche industries. Content includes industry overview, forecast, key and challenges, trends, financial performance, and recommended industry websites.
Use for Class Projects
Understand the “state of the industry”, how it works, key issues and challenges; glean important insights and data about its competitive landscape, trends, risks, and future opportunities. Follow the links to aligned industries for a better understanding of the larger marketplace. Relevant websites lead you to industry associations and publications, government data and more.
Use for Interview Prep
Understand the industry, how it works and current challenges and risks. Unique to First Research are three sections especially useful for your interviews:
- Executive Insights – Timely insights from top industry leadership (CEO, CFO, CIO, etc.) about the current state of the industry and critical issues
- Executive Conversation Starters – Insightful and timely questions to ask at your interview; signals you have done thoughtful research and have a solid understanding of the industry dynamics.
- Call Prep Questions – Intelligent questions relevant to the industry about operations, customers, marketing, pricing, R&D, organization & management, financial analysis, and business and technology strategy.
Additional Business Research Resources
You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.