Business Research Database Blog Series: Passport

The Emory community has access to a wealth of business research databases. This series highlights many of these great resources, including content and the best applications for classes and career prep.

What Will You Find?

Passport publishes market research reports on consumer products and services as well as ingredients and packaging for those products from global, regional, and country perspectives. In addition to analyst reports on industries such as consumer health, eyewear, soft drinks, and luxury goods, you can also find statistics and visit interactive dashboards to create visualizations. Their country reports outline the market landscape for specific industries and geographic locations. Passport analysts also produce reports on megatrends which highlight the trends that influence consumer behavior and attitudes now and in the future. 

Use for Class Projects

Are you writing a report or making a presentation related to global consumer products or services, like beverages, retailing, travel, or home and garden? Passport offers insights and analysis on current trends in these industries across global markets. Passport can be a big help for finding data about industries to inform experiential client recommendations or create charts and other visualizations for your presentations. An added bonus: you can download data into Excel! 

Use for Interview Prep

Passport may not be the first database that comes to mind when you’re preparing for an interview, but in fact, it can prove to be quite useful. For example, if you’re interviewing for a global consumer goods company, you will be able to find great information on current trends in the industry, how products are performing in various regions, and the competitive environment of your target company. While it won’t provide information on every company, if you’re interviewing with a consumer products or services company, you can find company profiles that speak to their global presence as well as local company reports, focusing on specific countries. 

Additional Business Resources

You can also use the Business Research Guide to locate additional business resources, locate tips for how to use them, and understand which are best for your specific research needs.

 

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