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NEW: Thomson Reuters EIKON Available to GBS Students

Over the winter break, the Goizueta Business Library went live with the Thomson Reuters EIKON platform – a much improved version of Thomson ONE.  A competitor to Bloomberg and FactSet, EIKON is a premium resource for monitoring and analyzing financial...

Consumer Brand Data at your Fingertips

The Goizueta Business Library has just added Consumer Brand Analytics (CBA) to its marketing databases.  Drawn from a nationwide study of 5000 consumers ages 13 and over about their preferences and use of consumer brands, CBA provides analytics for the...