The Goizueta Business Library’s BBA Business Essentials (BE) Jr. Seminar program is focused on helping you to develop the skills to gather information or evidence to support thorough, well-reasoned business decision making. The classes are aligned with your BBA coursework and interview prep for internships and jobs. Topics range from investment banking to entrepreneurship to marketing and so much more!
This year, all Business Essentials classes will be taught in November to better accommodate your schedules. All in-person classes are filled on a first come, first served basis (with no advanced registration required) – so be sure to drop in a few minutes early to secure your spot! For online classes, register through the BBA Portal by the day before the class begins at the very latest. You will then be added to the Canvas course once the class opens and will have the duration of the course to complete the required assignments.
Check out the complete list of classes offered this semester below and complete 4 to receive a Business Essentials Research Certificate. Once you earn your certificate, make sure to include it on your resume to tell employers about your ability to contribute to their organization’s focus on gathering and analyzing viable evidence in support of decision making and problem solving.
Become a Business Source Complete Rock Star (Online 11/1 – 11/11) Learn to use Business Source Complete to search business, trade, and scholarly articles for your class projects and interview prep. Register through the BBA Portal and we’ll add you to the class the day it starts!
Marketing: Consumer Behavior and Target Market Research (11/5 from 5:30 to 7pm in Woodruff Lib 312) Learn how companies approach research to understand consumer behavior and define their target markets in the competitive marketplace.
Identifying Companies Who Sponsor H1B Visas (11/6 from 5:30 to 7pm in Woodruff Lib 312) Efficiently search for companies who have sponsored H1B visas in the past, and other ways to effectively target firms.
Map Your Major to Your Future (Online 11/8 – 11/18) Learn strategies for preparing yourself to enter the workforce while you are still in school. Register through the BBA Portal and we’ll add you to the class the day it starts!
Technology Disruption Trends (11/12 from 5:30 to 7pm in Woodruff Lib 312) Explore sources to understand technology innovation and disrupters, impact on digital market trends, and consumer digital behaviors and preferences.
Exploring Global Environmental Issues (11/13 from 5:30 to 7pm in Woodruff Lib 312) Learn sources for researching global environmental hot issues, including web resources for country-specific global data and insights; features advanced Google techniques.
Research the Market for Your Business Startup (11/14 from 5:30 to 7pm in Woodruff Lib 312) Learn resources and strategies to test the viability of your business idea and scope out the industry, competition, and potential customers.
Become a Factiva Rock Star (Online 11/15 – 11/25) Learn to search news articles about companies, industries, and markets to gather information for interview preparation and for class projects. Register through the BBA Portal and we’ll add you to the class the day it starts!
Identifying Companies for Your Internship Search (11/20 from 5:30 to 7pm in Woodruff Lib 312) Leave class with a customized target list of companies based on your geography and industry preferences.