Why doesn’t the library have more market research reports?

Why doesn’t the library have more market research reports?  I found a summary of one on Google from Research and Markets and it’s perfect for my class project. Does the library have it, or could you buy it for me? You’re right; there are thousands of market research companies and many wonderful reports with tempting…

Goizueta Librarian Interview: Ann Cullen Appears on “The Tonight Show with Freddie Akers”

Full-time MBA student and host of Goizueta Business School’s own version of “The Tonight Show,” Freddie Akers stopped by Goizueta Business Library last week to interview business librarian Ann Cullen. Ann joined Goizueta in 2012 and serves as the liaison to the full-time MBA program, the PhD program, and the marketing area. Watch it below!  

Business Librarian and Fulbright Specialist Lee Pasackow Shares Highlights from Trip to Zimbabwe

The National University of Science & Technology in Bulawayo, Zimbabwe selected Goizueta Business Librarian Lee Pasackow for a Fulbright Specialist project in July and August, 2015. Anele Ndebele, who had studied at Emory’s Rollins School of Public Health, introduced Lee to the NUST Department of Library and Information Science. A highlight of the project was teaching…

Ad$pender is now Stradegy!

  How much did McDonald’s spend on advertising last year compared to Burger King? What type of ads did Burger King run on ESPN? In the past year how often did people do a Google search for “Big Mac” that took them to the MacDonald’s website?  And roughly how much did MacDonald’s pay Google for…

Tableau is now available in the Goizueta Business Library

Tableau Professional is now installed on all of the desktop computers in the Goziueta Business Library. According to their website, “Tableau is business intelligence software that allows anyone to easily connect to data, then visualize and create interactive, sharable dashboards. It’s easy enough that any Excel user can learn it, but powerful enough to satisfy…

Roberto C. Goizueta Speech Collection

The Coca-Cola Company has graciously granted a license to the Goizueta Business School for access to the digitized transcripts of speeches delivered by former CEO, Robert Goizueta, between May 1957 and September 1997. These transcripts, many of which include hand-written notes by Mr. Goizueta, reveal important lessons about his legacy as an extraordinary leader. The…

Labor Day Closing & Resuming Normal Office Hours

A friendly reminder that the Emory University Libraries, including Goizueta Business Library, will be closed on Labor Day, Monday, September 7. Beginning Tuesday, September 8, the Business Librarians will resume normal office hours, Monday through Thursday 3 to 8 PM and Friday 3 to 5 PM. To ensure that we can dedicate the time you…

Career Focus: Explore and Expand Your Target Company List with Google Maps

If you’re savvy on GBL resources for career research, you may have already come to know AtoZdatabases quite well for creating target company lists. Now, using the advanced search function, you can conduct a Map Based Search, powered by Google Maps®. This tool will be immensely helpful if you are trying to decide which city is best…

4th Annual Week One Wine-Down!

See this great coverage in the LITS Online newsletter about this annual event the Goizueta Business Library hosts for the new full-time MBAs.

Audiobooks & Podcasts at GBL: No time to read? No worries!

Reading is essential…among many, many, many other things like homework, eating, maybe even sleeping sometimes. For most students, there’s so much course-related material to get through, it’s nearly impossible to make time for leisure or enrichment reading. Luckily, modern technology provides different ways to absorb books and other information on-the-go. Here are some recommended resources…