The Coca-Cola Company has graciously granted a license to the Goizueta Business School for access to the digitized transcripts of speeches delivered by former CEO, Robert Goizueta, between May 1957 and September 1997. These transcripts, many of which include hand-written notes by Mr. Goizueta, reveal important lessons about his legacy as an extraordinary leader.
The license permits GBS faculty and students use of these important materials for GBS leadership development classes.
Access Mr. Goizueta’s speeches from the Goizueta Business Library’s database’s page.