Simmons Update: New and Improved Intuitive Platform

If you have used Simmons for a marketing class to understand consumer purchasing behaviors and personas, you will immediately notice that it looks and navigates completely differently.  Over Summer 2019, we migrated to Simmons Insights, its new, much improved platform.  For the first time, Simmons is now much easier, more intuitive to use; it also some new and expanded functionality including: Explorer, pre-formatted reports comparing brand personas across brands, attitudes and media; Reporter, visualization of Simmons data; and Creator Beta, automating the segmentation of like consumer groups with shared psychographics.

This User Guide will walk you through searching Simmons and creating custom reports, and of course, your business librarians are available to help you use Simmons for your projects.