The MRI-Simmons Sports Fan Study includes demographic and psychographic insights and includes league and team specific data. It also covers consumer attitude towards sports sponsorship and fan spending across over 700 product categories. Esports, traditional sports and sports betting are all covered.
For additional data on consumer spending on sporting goods and events, check out Sports Market Analytics; it includes market research, data, and industry news for sports including equipment sales, participation, sponsorship, marketing, and broadcasting.
Richard K Miller’s Sports Market Research Handbook covers over 600 pages of professional and recreational sports insights.
For additional recommendations on sports business research, check out GBL’s Business of Sports guide.