Sports Market Analytics Database: Source for Sports Fan Brand Studies

Since 2017, SBRnet, publisher of the Sports Market Analytics Database, has been conducting its proprietary consumer sports fan study twice yearly. These consumer surveys are conducted online among a representative panel of U.S. consumers ages 13 or older. Each respondent reports on their sports fan behaviors across specific professional and college sports during the previous 12 months.

In addition, respondents also report their participation in fantasy sports, use of streaming media, gambling, eSports and gaming, usage of the most popular social media platforms, favorite sports teams, and demographics. For each sport, you have access to raw/weighted data in Excel.

To access the sports fan brand data, log into Sports Market Analytics. Click the Premium link at the top of the page, scroll down the page, and click on Premium: Fans & Brands.