Has COVID-19 stopped you from attending various workshops, trainings, or classes that would have given you valuable skills to add to your resume? Don’t despair! Instead, take advantage of the wide variety of courses and tutorials available to you from LinkedIn Learning (formerly Lynda.com). Once you complete a course, you will be awarded a certificate that you can add to your LinkedIn profile and your resume to demonstrate your knowledge of that particular skill. You can access LinkedIn Learning on the web or download the LinkedIn Learning App for iOS and Android from the App Store or Googleplay.
Topics range from Excel to R to Tableau to acing interviews to learning how to work remotely to Google Adwords and much, much more!
Here’s a list of some possible courses to get you started on your journey:
Excel: Tips and Tricks (4 hours, 20 minutes)
Want to take your Excel game to the next level? In this course, veteran Excel trainer and instructor Dennis Taylor shares powerful tips, tricks, and shortcuts that can help you leverage more of what Excel has to offer. Learn time-saving tricks for creating formulas rapidly, accelerating data entry, and navigating within worksheets efficiently. Plus, discover drag and drop techniques, formatting shortcuts, charting and PivotTable tips, and much more.
Learning R (2 hours, 51 minutes)
If you want to participate in the data revolution, you need the right tools and skills. R is a free, open-source language for data science that is among the most popular platforms for professional analysts. Learn the basics of R and get started finding insights from your own data, in this course with professor and data scientist Barton Poulson. The lessons explain how to get started with R, including installing R, RStudio, and code packages that extend R’s power. You also see first-hand how to use R and RStudio for beginner-level data modeling, visualization, and statistical analysis. By the end of the course, you’ll have a thorough introduction to the power and flexibility of R, and understand how to leverage this tool to explore and analyze a wide variety of data.
Google Ads (Adwords) Essentials Training (3 hours, 6 minutes)
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he demonstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign’s performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.
Learning Adobe Creative Cloud (4 hours, 4 minutes)
With Adobe Creative Cloud, you can access the entire collection of Adobe software, including powerhouse design tools such as Photoshop, Illustrator, and After Effects. The subscription model provides new purchase options as well as instant access to software updates. In this introductory course, explore all the suite has to offer. Instructor Chad Chelius explains how to sign up for Creative Cloud and install programs and updates. He shows how to upload, download, and manage files in the cloud, and reviews the sharing and collaboration workflow. Then he demonstrates how to store and share reusable assets in CC Libraries. Finally, he shows how to use the Creative Cloud and other Adobe mobile apps to take your work anywhere your creativity leads.
Tableau Essential Training (4 hours, 30 minutes)
Tableau is a widely used data analytics and visualization tool that many consider indispensable for data-science-related work. Its drag-and-drop interface makes it easy to sort, compare, and analyze data from multiple sources, including Excel, SQL Server, and cloud-based data repositories. In this course, learn what you need to know to analyze and display data using Tableau Desktop 2019—and make better, more data-driven decisions for your company. Discover how to install Tableau, connect to data sources, and sort and filter your data. Instructor Curt Frye also demonstrates how to create and manipulate data visualizations—including highlight tables, charts, scatter plots, histograms, maps, and dashboards—and shows how to share your visualizations.
Excel: Market Research Strategies (2 hours, 10 minutes)
Curious about how to leverage the remarkable versatility of Excel as a marketing professional? This course shows you how. Join instructor Michael McDonald as he demonstrates how to use Excel in your marketing analytics workflow, explaining how to determine everything from what price a product can be sold for to what type of advertising is catching the attention of users. Michael demonstrates how to tackle demand forecasting with Excel, including how to interpret regressions for forecasting. He covers different methods of doing product pricing, how to approach A/B testing with Excel, and how to transform the results of a survey into quantitative regression data. Plus, learn how to calculate the lifetime value of customers, churn rates, and customer acquisition costs for your business.
Data Visualization: Storytelling (1 hour, 37 minutes)
We are wired for story. We crave it. Storytelling has played an integral role in our ability to make progress. It should come as no surprise, then, that presenting data and information in story form maximizes the effectiveness of our communication. We can create deeper emotional responses in our audience when we present data in story form. Join data visualization expert Bill Shander as he guides you through the process of turning “facts and figures” into “story” to engage and fulfill our human expectation for information. This course is intended for anyone who works with data and has to communicate it to others, whether a researcher, a data analyst, a consultant, a marketer, or a journalist. Bill shows you how to think about, and craft, stories from data by examining many compelling stories in detail.