{"id":1461,"date":"2018-05-14T08:00:02","date_gmt":"2018-05-14T08:00:02","guid":{"rendered":"https:\/\/scholarblogs.emory.edu\/gbsl\/?p=1461"},"modified":"2017-12-06T19:22:54","modified_gmt":"2017-12-06T19:22:54","slug":"seinfeld","status":"publish","type":"post","link":"https:\/\/scholarblogs.emory.edu\/gbsl\/seinfeld\/","title":{"rendered":"This Day in Business History: Commercials for Last Episode of Seinfeld Priced at $2M"},"content":{"rendered":"

May 14 1998:<\/strong> Last episode of\u00a0Seinfeld airs on NBC. Commercials are offered at $2M for 30 seconds.<\/p>\n

Seinfeld was slow to gain a following when it first aired on NBC July 5, 1989 but by its sixth season it was number one in the Nielsen ratings.\u00a0 It ran for nine seasons; the final episode was watched by 76 million viewers on May 14, 1998, making it the fourth most watched series finale in U.S television history.\u00a0 The asking rate for 30 second advertising was record breaking at the time.\u00a0 The previous record had just been set in January 25, 1998 when advertisers paid an average of $1.3 million for a 30 second spot at Super Bowl XXXII.<\/p>\n

Read more from Goizueta Business Library\u2019s collection:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Seinfeldia : how a show about nothing changed everything<\/a>
\nPN1992.77.S4285 A86 2016<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Seinfeld, master of its domain : revisiting television’s greatest sitcom<\/a>
\nPN1992.77 .S4285 S43 2006<\/p>\n

 <\/p>\n

 <\/p>\n

Sources:<\/p>\n

AdAge<\/a>, New York Times<\/a>, Library of Congress<\/a><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

May 14 1998: Last episode of\u00a0Seinfeld airs on NBC. Commercials are offered at $2M for 30 seconds. Seinfeld was slow to gain a following when it first aired on NBC July 5, 1989 but by its sixth season it was number one in the Nielsen ratings.\u00a0 It ran for nine seasons; the final episode was Read More …<\/a><\/p>\n","protected":false},"author":1456,"featured_media":1530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,67],"tags":[],"class_list":["post-1461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","category-history"],"jetpack_featured_media_url":"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2017\/05\/seinfeld.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts\/1461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/users\/1456"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/comments?post=1461"}],"version-history":[{"count":8,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts\/1461\/revisions"}],"predecessor-version":[{"id":1482,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts\/1461\/revisions\/1482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/media\/1530"}],"wp:attachment":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/media?parent=1461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/categories?post=1461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/tags?post=1461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}