{"id":1881,"date":"2019-01-21T09:00:43","date_gmt":"2019-01-21T09:00:43","guid":{"rendered":"https:\/\/scholarblogs.emory.edu\/gbsl\/?p=1881"},"modified":"2019-01-15T19:07:10","modified_gmt":"2019-01-15T19:07:10","slug":"consumer-brand-analytics","status":"publish","type":"post","link":"https:\/\/scholarblogs.emory.edu\/gbsl\/consumer-brand-analytics\/","title":{"rendered":"Consumer Brand Data at your Fingertips"},"content":{"rendered":"<p><a href=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/cba-logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1888 size-medium\" src=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/cba-logo-300x79.jpg\" alt=\"\" width=\"300\" height=\"79\" srcset=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/cba-logo-300x79.jpg 300w, https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/cba-logo.jpg 493w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>The Goizueta Business Library has just added <a href=\"http:\/\/business.library.emory.edu\/research-learning\/databases\/consumer-brand.php\">Consumer Brand Analytics (CBA)<\/a> to its marketing databases.\u00a0 Drawn from a nationwide study of 5000 consumers ages 13 and over about their preferences and use of consumer brands, CBA provides analytics for the total market of 20+ different product categories and over 200 brands within these categories:<\/p>\n<ul>\n<li><strong>Athletic Footwear<\/strong> (Basketball, Cross-Training\/Fitness, Running)<\/li>\n<li><strong>Communications<\/strong> (Cell Phones, Cell Phone Services, Tablets)<\/li>\n<li><strong>Financial<\/strong> (Banks, Brokerage Firms, Credit Cards)<\/li>\n<li><strong>Food &amp; Drink<\/strong> (Beer, Chips, Energy Drinks, Quick-Service Restaurants, Soft Drinks, Sports Drinks); and<\/li>\n<li><strong>Transportation<\/strong> (Airlines, Automobiles, Auto Insurance, Rental Cars).<\/li>\n<\/ul>\n<p>Available data for each category includes total market size (market share, demographics, frequency of use); brands (market share, demographics, social media, frequency of use, sports fan involvement); and customizable cross-tabulations.<\/p>\n<p>Top ten brand highlights provide quick data visualization:<\/p>\n<p><a href=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/inidividuals-using-instagram.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1882\" src=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/inidividuals-using-instagram.jpg\" alt=\"\" width=\"439\" height=\"198\" srcset=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/inidividuals-using-instagram.jpg 439w, https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/inidividuals-using-instagram-300x135.jpg 300w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/frequency-of-drinking.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1883\" src=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/frequency-of-drinking.jpg\" alt=\"\" width=\"437\" height=\"232\" srcset=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/frequency-of-drinking.jpg 437w, https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/frequency-of-drinking-300x159.jpg 300w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/brand-share-of-market.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1884\" src=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/brand-share-of-market.jpg\" alt=\"\" width=\"436\" height=\"191\" srcset=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/brand-share-of-market.jpg 436w, https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/brand-share-of-market-300x131.jpg 300w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Goizueta Business Library has just added Consumer Brand Analytics (CBA) to its marketing databases.\u00a0 Drawn from a nationwide study of 5000 consumers ages 13 and over about their preferences and use of consumer brands, CBA provides analytics for the total market of 20+ different product categories and over 200 brands within these categories: Athletic <a class=\"more-link\" href=\"https:\/\/scholarblogs.emory.edu\/gbsl\/consumer-brand-analytics\/\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":2869,"featured_media":1889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,69],"tags":[],"class_list":["post-1881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","category-resources-research-tips"],"jetpack_featured_media_url":"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2018\/12\/cba-logo-small.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts\/1881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/users\/2869"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/comments?post=1881"}],"version-history":[{"count":5,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts\/1881\/revisions"}],"predecessor-version":[{"id":1891,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts\/1881\/revisions\/1891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/media\/1889"}],"wp:attachment":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/media?parent=1881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/categories?post=1881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/tags?post=1881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}