{"id":3068,"date":"2021-03-24T08:00:00","date_gmt":"2021-03-24T08:00:00","guid":{"rendered":"https:\/\/scholarblogs.emory.edu\/gbsl\/?p=3068"},"modified":"2026-01-07T13:42:15","modified_gmt":"2026-01-07T18:42:15","slug":"new-multicultural-demographics-tab-added-to-mintel","status":"publish","type":"post","link":"https:\/\/scholarblogs.emory.edu\/gbsl\/new-multicultural-demographics-tab-added-to-mintel\/","title":{"rendered":"NEW! Multicultural Segment Added to Mintel"},"content":{"rendered":"\n<div>\n<p><span data-ogsc=\"black\">The Goizueta Business Library has recently added <b><span class=\"mark6bk5s4beg\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Multicultural<\/span>\u00a0<\/b>consumer market research reports to the <a href=\"https:\/\/business.library.emory.edu\/research-learning\/databases\/mintel-oxygen.php\">Mintel<\/a> database.\u00a0To view all of this content, click on\u00a0<i>Demographics<\/i>\u00a0below the banner and check the box for\u00a0<span class=\"mark6bk5s4beg\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Multicultural<\/span>.\u00a0 All of Mintel&#8217;s in-depth market research reports, analyst insights, and news for this consumer segment will display.<\/span><\/p>\n<\/div>\n<div>\n<p><a href=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2021\/03\/Screen-Shot-2021-04-19-at-11.51.59-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3138\" src=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2021\/03\/Screen-Shot-2021-04-19-at-11.51.59-AM-300x105.png\" alt=\"Mintel Multicultural\" width=\"497\" height=\"174\" srcset=\"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2021\/03\/Screen-Shot-2021-04-19-at-11.51.59-AM-300x105.png 300w, https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2021\/03\/Screen-Shot-2021-04-19-at-11.51.59-AM-1024x357.png 1024w, https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2021\/03\/Screen-Shot-2021-04-19-at-11.51.59-AM-768x268.png 768w, https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2021\/03\/Screen-Shot-2021-04-19-at-11.51.59-AM.png 1200w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/a><\/p>\n<\/div>\n<div>\n<p><span data-ogsc=\"black\">Mintel&#8217;s\u00a0<span class=\"mark6bk5s4beg\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">Multicultural<\/span>\u00a0reports provide timely insights about this segment, including:<\/span><\/p>\n<\/div>\n<div>\n<ul type=\"disc\">\n<li data-ogsc=\"black\"><b>Understanding the Industry\/Market \u2013\u00a0<\/b>e.g.\u00a0\u00a0<i>Black Consumers &#8211; Snacking Trends<\/i><\/li>\n<li data-ogsc=\"black\"><b>Understanding Consumer Motivations\/Behaviors (the \u201cwhy\u201d behind their choices)\u00a0<\/b>\u2013e.g.\u00a0<i>Hispanics: Online Shopping Behaviors<\/i><\/li>\n<li data-ogsc=\"black\"><b>Understanding How to Market to Specific Demographics\u00a0<\/b>\u2013 e.g.\u00a0<i>Marketing to Black Millennials<\/i><\/li>\n<li data-ogsc=\"black\"><b>Analyst Insights into New Products, Trends, etc.\u00a0<\/b><i>\u2013 e.g. Hispanic Ownership will Benefit Pet-Related Categories<\/i><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">In your research, you may\u00a0<\/span><span data-contrast=\"auto\">be\u00a0<\/span><span data-contrast=\"auto\">tasked<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">to\u00a0<\/span><span data-contrast=\"auto\">make\u00a0<\/span><span data-contrast=\"auto\">recommendations for<\/span><span data-contrast=\"auto\">\u00a0companies\u00a0<\/span><span data-contrast=\"auto\">that\u00a0<\/span><span data-contrast=\"auto\">want to break into a new demographic segment<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">Mintel\u2019s<\/span><span data-contrast=\"auto\">\u00a0Multicultural<\/span><span data-contrast=\"auto\"> include a lot of information on demographic segmentation such as age, gender, race, income, education, and more.<\/span><\/p>\n<p><span data-contrast=\"auto\">In\u00a0<\/span><span data-contrast=\"auto\">addition<\/span><span data-contrast=\"auto\">, you may<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">also want to explore\u00a0<\/span><span data-contrast=\"auto\">psychographic information\u00a0<\/span><span data-contrast=\"auto\">such as attitudes, behaviors, preferences <\/span><span data-contrast=\"auto\">values, interests,<\/span><span data-contrast=\"auto\">\u00a0hobbies, <\/span><span data-contrast=\"auto\">and more<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Looking at people in a multifaceted way<\/span><span data-contrast=\"auto\">\u00a0helps<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">provide diverse\u00a0<\/span><span data-contrast=\"auto\">perspectives to answer\u00a0<\/span><span data-contrast=\"auto\">questions for class projects or recommendations to a client.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Reports\u00a0<\/span><\/b><b><span data-contrast=\"auto\">include:<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">competitive landscape, market drivers and segmentation, consumer demographics and psychographics, leading companies, marketing strategies, and advertising and promotion.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Databook\u00a0<\/span><\/b><b><span data-contrast=\"auto\">includes:<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-contrast=\"auto\">raw data from Mintel\u2019s survey<\/span><span data-contrast=\"auto\">s\u00a0<\/span><span data-contrast=\"auto\">and<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">includes demographic &amp; psychographic primary data<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">The\u00a0<\/span><span data-contrast=\"auto\">databook<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">is a<\/span><span data-contrast=\"auto\">vailable to download in excel.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Goizueta Business Library has recently added Multicultural\u00a0consumer market research reports to the Mintel database.\u00a0To view all of this content, click on\u00a0Demographics\u00a0below the banner and check the box for\u00a0Multicultural.\u00a0 All of Mintel&#8217;s in-depth market research reports, analyst insights, and news for this consumer segment will display. Mintel&#8217;s\u00a0Multicultural\u00a0reports provide timely insights about this segment, including: Understanding <a class=\"more-link\" href=\"https:\/\/scholarblogs.emory.edu\/gbsl\/new-multicultural-demographics-tab-added-to-mintel\/\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1457,"featured_media":3071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36,69],"tags":[],"class_list":["post-3068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","category-resources-research-tips"],"jetpack_featured_media_url":"https:\/\/scholarblogs.emory.edu\/gbsl\/files\/2021\/03\/Mintel-Demographics.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts\/3068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/users\/1457"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/comments?post=3068"}],"version-history":[{"count":9,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts\/3068\/revisions"}],"predecessor-version":[{"id":3185,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/posts\/3068\/revisions\/3185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/media\/3071"}],"wp:attachment":[{"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/media?parent=3068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/categories?post=3068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/gbsl\/wp-json\/wp\/v2\/tags?post=3068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}