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History of Skiing & Snowsports

PROJECTS BY EMORY UNIVERSITY HISTORY STUDENTS

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Category: Marketing Snowsports

Posted on May 12, 2023May 12, 2023

The Snow Must Go On: The Evolution of Ski Expos

Ski shows and expos have been around since the 1950s. Over the decades, various developments in the ski and snowsport industry have contributed to fundamental changes within these shows and expos. Some of the greatest changes came with the launch …

Posted on April 26, 2023May 2, 2023

From “Family Friendly” to “Too Advanced”: A History of Snowbird Resort’s Marketing Strategies from 1978 to Now

The Mountain, The Myth, The Legend

Snowbird Mountain in Snowbird, Utah, is an easy mountain to advertise. Located in Cottonwood Canyon, Snowbird offers America’s most extended ski season, with over five- hundred inches of fresh snow per year, allowing for …

Posted on May 13, 2022May 13, 2022

Snowboarding Uniforms: From a Cultural Divide to a Uniting Force

This year marked Shawn White’s fifth Olympic Games and the seventh for the sport of snowboarding as a whole. That sentence means something to anyone, no matter their background. How did a sport not in the Olympics as recently as …

Posted on May 13, 2022May 13, 2022

From Posters to Virtual Racing: An Analysis of Beaver Creek’s Marketing Strategies

Introduction

The average guest at a ski resort at some point made the active decision to give money to this specific company and become their customer. There are innumerable resorts and probably even more places to ski independently, but a …

Posted on May 7, 2022May 7, 2022

How Warren Miller Took Over the Ski Film Industry, and Why it Wouldn’t be Possible Today

The modern ski film takes on so many shapes and sizes thanks to the abundance of filming techniques, technologies, and platforms offered to the filmmaker. This, however, was not the case many years ago when filmmaker Warren Miller decided to …

Posted on May 4, 2022May 4, 2022

From the Slopes to the Streets: How Luxury Ski Fashion changed from 2000 to 2022

Luxury ski wear expanded in America throughout the 2000s, and continues to develop today. During the 2000s, brands created more ski wear, and showcased that through advertisements and celebrity endorsements. Luxury brands including Coco Chanel, Christian Dior, and Prada started …

Posted on May 3, 2022May 3, 2022

White as Snow: An Examination of Race within Skiing

“Skiers at Snoqualmie Ski Area, 1938” by Seattle Municipal Archives is marked with CC BY 2.0.

It is no secret that skiing is an overwhelmingly white sport. Both skiers and non-skiers alike can agree that, when asked to …

Posted on May 16, 2021May 16, 2021

“Raised Jay”: What Has Jay Peak Done Differently?

INTRODUCTION

Unless you are an avid Vermont skier, Jay Peak Resort probably means nothing to you. Even if you have heard of it, the most likely scenario is that its name has gotten lost in the homogeneity of small New …

Recent Posts

  • The Development of the Half-Pipe Event
  • The First of its Kind:  YongPyong Ski Resort, Influencing South Korea since 1975
  • The Snow Must Go On: The Evolution of Ski Expos
  • Headed to Black Diamonds: DynAccess Ltd.’s Contributions to Adaptive Ski Technology since 2011
  • The Dirty Truth about Snow-Sports: Snowmaking’s Alteration of Piste Soil Environments from the 1970s to Now

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  • Deepanshu Garg on Skiing in Dubai? It’s Possible: From 2005 to The Present
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Categories

  • Before 1900
  • Bodies & Injuries
  • Climate, Environment, Snow
  • Equipment & Technology
  • Fashion
  • Films & Media
  • Inclusion & Diversity
  • Indigenous History
  • Labor
  • Legal Issues & Doping
  • Marketing Snowsports
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