Gen Pets Marketing

As I briefly mentioned in the last post, my approach for the podcast will be to actually sell Gen Pets through a more a marketing/ advertising manner. My podcast will be like a commercial. To make the podcast completely believable, not only will I be speaking about Gen Pets to inform the listeners as if I am an honest spokes person selling this new product, but will also have scientists add more insight into the new toy and how it was produced. Following that, there will also be a comment from a pleased 8 year old customer that genuinely enjoyed the pleasures of having a Gen Pet. Sound effects will be included to make it appear as though the girl  speaking to us directly with her Gen Pet there with her. As for skeptics, I will have testimonies from them, months after having received a free Gen Pet to experience their company.

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One Response to Gen Pets Marketing

  1. Lindsey Grubbs says:

    Nice, Enzo–I think this sounds like a good option.

    Note, though, that the assignment asked you to come up with *two* possible brands. Could you include another? So, perhaps, a podcast that analyzes the Genpets rather than dramatizes it? Think Radiolab or Sawbones.

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