One brand that initially came to mind was presenting this hoax drug as an infomercial type style. Meaning, It would be catchy and slightly informal but also be credible. So I would want to interview scientists and such in the podcast so it seems like a legitimate drug. This route would be more conversational and less overtly satirical, more of a “haha” kind of funny. Another idea I have for a style was presenting my hoax as the inventing scientist as the main narrator on a popular radio show like NPR’s morning edition. For this style, it would be interesting to have the narrator be an NPR news reporter who drives the questions. Having a two way exchange opens the doors for more creativity for what tone I want to establish. Either route I think will work, I just have to decide which fits the nature of the hoax better.