The associational form is a form of experimental filmmaking that relies on using unrelated visuals to tell a story. The visuals should create an emotional response for the viewer and should have no logical connection to the story. This style allows filmmakers to create parallels and metaphors to enhance their messaging and story.

I personally find this form to be highly intriguing. I’ve written previously on how to tell a story without verbally telling it, and I find that the associational form is a great way to do so. During my freshman year, I took a class where we were told to create a short film documenting whatever we wanted. At the time, I was trying to figure out what I wanted to major in, and I felt gloomy as it felt like there was no correct choice. I decided to use these feelings in my short film, and without knowing, I used the associational form.

I recorded a collection of short clips that “felt” like they encapsulated my mood around campus at night and on a gloomy day. The foggy, rainy atmosphere created a feeling of mystery and uncertainty of what lay behind it.

Specifically, I love this form for the conversation it brings. There can be disagreements on the meaning and usage of certain elements which can drastically change the meaning of a film. When I presented in class, some people thought my film felt gloomy, while others thought it was cozy. When discussing art, I believe that personal interpretation is vital to the life of it. I watched a video of a celebrity talking about their music and how their relationship to it changes after they release a song. The celebrity spoke about how when they release a song, it’s no longer theirs, but the audience’s. I find that using the associational form encourages this due to the open-ended nature of the style.