The MarComm office has reviewed the recent Online News survey and the results have been very helpful in helping us plot our communication direction over the next year. We sent the survey to all 569 LITS employees and received 152 responses, which is impressive given that the survey required a reasonable amount of thought and time to answer.
The overall consensus seems to be that we are on the right track with the format, that there needs to be an even balance between Library and IT articles, and that a few new features would add greatly to the overall effectiveness of the publication.
While it wouldn’t be prudent to post the entire 18-page report of data, we have included some of the highlights below. Over the next few months you will begin to see articles and activities that reflect the data from this survey. thanks again for all of your support!
Results:
Question 1 – Overall, how do you rate the quality of the LITS Online News?
Response – Poor (0%), Average (10%), Good (32%), Very Good (41%), Excellent (17%)
Question 2 – Rate the LITS Online News in terms of timeliness, scope, content, graphics, and video.
Response:
- Timeliness – Poor (1%), Average (9%), Good (27%), Very Good (34%), Excellent (29%)
- Scope – Poor (1%), Average (11%), Good (36%), Very Good (31%), Excellent (21%)
- Content – Poor (0%), Average (12%), Good (30%), Very Good (34%), Excellent (23%)
- Graphics – Poor (1%), Average (14%), Good (30%), Very Good (38%), Excellent (17%)
- Video – Poor (1%), Average (19%), Good (41%), Very Good (28%), Excellent (11%)
Question 3 – How interested are you in the following items:
Response (sorted in order of preference)
(Legend: No Interest = NI, Not Particularly = NP, Neutral = N, Interested – I, Very Interested = VI , Rating average – AVE)
- Monthly spotlight – NI (1%), NP (5%), N (16%), I (56%), VI (22%) – AVE: 3.93
- LITS job postings – NI (2%), NP (4%), N (22%), I (50%), VI (22%) – AVE: 3.86
- SW/HW app reviews – NI (3%), NP (8%), N (14%), I (55%), VI (20%) – AVE: 3.80
- Staff personal interest – NI (4%), NP (10%), N (20%), I (44%), VI (23%) – AVE: 3.73
- Process corner (ITIL) – NI (2%), NP (5%), N (25%), I (56%), VI (22%) – AVE: 3.72
- Green Awareness – NI (6%), NP (9%), N (22%), I (46%), VI (17%) – AVE: 3.59
- Professional sources – NI (2%), NP (8%), N (31%), I (45%), VI (14%) – AVE: 3.59
- Featured TED Talks – NI (5%), NP (10%), N (28%), I (42%), VI (14%) – AVE: 3.50
- Staff vacation/travel – NI (5%), NP (15%), N (29%), I (37%), VI (15%) – AVE: 3.41
- Arts reviews – NI (11%), NP (18%), N (23%), I (37%), VI (11%) – AVE: 3.19
- Book reviews – NI (8%), NP (16%), N (34%), I (34%), VI (8%) – AVE: 3.17
- Food reviews – NI (13%), NP (14%), N (29%), I (36%), VI (10%) – AVE: 3.14
- Non-Emory sites – NI (10%), NP (13%), N (38%), I (34%), VI (5%) – AVE: 3.11
- Movie/TV reviews – NI (14%), NP (22%), N (31%), I (28%), VI (5%) – AVE: 2.89
Question 4 – What are some topics you would like to see in the LITS Online News?
Response: Too numerous to list here!
Question 5 – The current blog style of the newsletter was a change from a more static magazine-layout style. Which do you prefer and why?
Response: 80% preferred the blog-style, 15% preferred a magazine style, 5% didn’t care.
Question 6 – What features would you like to see added to the LITS Online News?
Response:
- Next Week (list of upcoming events) – 73%
- No change (I like it as is) – 23%
- RSS Feed (of other articles) – 18%
- LITS Twitter Feed – 14%
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