The text, Digital Nomads and Settler Desires: Racial Fantasies of Silicon Valley Imperialism by Erin McElroy, gives an analysis of the emergence of “digital nomads,” which arose due to the rapid adaptation of newer technologies during the 2010s. McElroy mentions San Francisco uses San Fransico as an example, primarily due to its influence from technology. One of these enablers that McElroy makes mention of is Airbnb. The fact that Airbnb uses homes rather than hotels creates a high demand for real estate, which targets the local people in an area and drives them away.
McElroy also makes mention of Airbnb’s One Less Stranger Campaign. At iface value, it encourages people to interact with others who they would call strangers. But Airbnb’s role in displacement of minority communities exposes a darker meaning behind the campaign. One Less Stranger could be seen as a statement to the local communities, that they’re the strangers, and an eviction would subsequently result in one less stranger. I took a look at the ad, and read the comments underneath it, and for the most part they were encouraging this. A lot of the comments mentioned how they started Airbnb to support their businesses, and they were able to connect with the travelers. However, I find it strange that those who travel and use Airbnbs frequently, are those that possess the privilege of whiteness, and this campaign blinds them interacting with the community that is being affected, and that is around them.
The text also made me think back to the gentrification that is happening in Mexico due in large part to the emergence of these digital nomads. More specifically in Mexico City, where the locals are being driven out by these “freedom seekers” and changing the infrastructure of the city’s culture. An argument that is often used to justify this behavior, as described by McElroy, is that digital nomads want to explore new cultures. However, on the contrary we see a destruction of culture, as more white people mean whiter accommodations, like English signage and yoga studios. Many of us have seen TikTok tourists mad at local Mariachis playing music on a beach. Now this is happening on a wider and permanent scale due to digital nomads. It’s honestly sad to see, and it makes me wonder if it’s even possible to move to a different country without dismantling the culture.