Definition

A technique that uses logic and reasoning to persuade the audience of what the author is trying to convey.

Significance

Logos is a vital technique we must use because it employs the facts in a way that is logical so that the audience is convinced of the main point. It’s used in many speeches and writings. This technique allows us to dive deeper into our thoughts so that there is reasoning to our argument. It also allows us to think more carefully and make sense of what thoughts are being formed so we are not just agreeing with what is perceived to be right. It gives us a voice as to why the argument is correct or the better argument.

Examples

-Susan B. Anthonly on a Womens right to vote exhibit logos, as they are structured in a logical sequence of claims, supported with evidence from the Constitution.

-An iPhone commercial that highlights the latest features and specs

-Verizon shows a map to prove it has better coverage than AT&T