Definition The audience is a intended group of spectators or listeners the author conveys the text to. Significance Audience is an essential component of Rhetoric. The author usually composes a text with the intended audience in mind. There is a purpose or goal in the text because of the existence of the audience. If we…

Definition Kairos which is Greek for right time, season, or opportunity – refers to the “timeliness” of an argument. As I understand it, for a headline or an argument to be successful, there must be a specific way to execute. This means that factors such as tone and structure while being presented at the right…

Definition A group of people who view the world in a similar way, share a set of common goals, and have similar forms of communication is regards to their values. A group or social movement that shares common ideologies in which they share and promote certain values and ideas. Significance Discourse communities can be based…

Definition Significance Reading offers different insights containing both fact and bias; by deriving the purpose and meaning of texts, readers are offered both different perspectives and interpretations varying from their own. By analyzing the authorial purpose and literary devices, we can apply critical thinking to question the structure of societies such as hierarchy, racism, and…

Definition Form is the text type that a writer chooses to use Significance Understanding the term “form” in regards to writing is important as form serves as the framework upon which effective communication is built. Form defines the structure, organization, and arrangement of words, sentences, and paragraphs in a piece of writing. It is a…

Logos: or the appeal to logic, means to appeal to the audiences’ sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics Logos is a rhetorical strategy in which an author uses logic, such as data and statistics, to persuade an…