{"id":35,"date":"2016-05-07T19:49:13","date_gmt":"2016-05-07T19:49:13","guid":{"rendered":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/?p=35"},"modified":"2016-05-08T01:04:25","modified_gmt":"2016-05-08T01:04:25","slug":"atlantic-station-going-forward","status":"publish","type":"post","link":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/2016\/05\/07\/atlantic-station-going-forward\/","title":{"rendered":"Atlantic Station: Going Forward"},"content":{"rendered":"<p>Atlantic Station has been labeled &#8220;the city within a city&#8221; of Midtown Atlanta. \u00a0Hoping to follow the &#8220;New Urbanist Movement&#8221;, the goal of the development was to create a space where people could\u00a0<strong>work<\/strong>,\u00a0<b>live\u00a0<\/b>and\u00a0<strong>relax<\/strong>\u00a0all within walking distance of each other. Why did Atlantic Station choose this approach and how successful has it been in doing so?<\/p>\n<figure id=\"attachment_36\" aria-describedby=\"caption-attachment-36\" style=\"width: 720px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-36\" src=\"https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/atlantic-station-real-estate-atlanta-neighborhood-guide-4.jpg\" alt=\"image from movoto.com\" width=\"720\" height=\"360\" srcset=\"https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/atlantic-station-real-estate-atlanta-neighborhood-guide-4.jpg 720w, https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/atlantic-station-real-estate-atlanta-neighborhood-guide-4-300x150.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-36\" class=\"wp-caption-text\">image from movoto.com<\/figcaption><\/figure>\n<p><!--nextpage--><\/p>\n<p>Here is an optional clip giving a brief overview and tour of Atlantic Station:<\/p>\n<p><iframe loading=\"lazy\" title=\"Life at Atlantic Station - Live the Live Series\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/K5KnmDJ9EzU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><!--nextpage--><\/p>\n<h2>New Urbanism:<\/h2>\n<p>New Urbanism aims at creating a self sufficient neighborhood where everything one would need is in walkable distance of each other. The urbanist movement overlaps with &#8220;Smart Growth Planning&#8221; which was also used in conceiving Atlantic Station. The goal of a Smart Growth Plan is to reduce urban sprawl, where a city is spread out and un-walkable, creating a reliance on automobiles which cause pollution and congestion.<\/p>\n<p>Urban sprawl is a big issue which Atlanta faces today. Anyone who lives in Atlanta can tell you about the horrible traffic. By creating a new urbanist society, developers hoped Atlantic Station would help begin to put an end to this problem and influence other potential developments in Atlanta to follow in its footsteps.<\/p>\n<p>New Urbanist Qualities Include: Walkability, Connectivity, \u00a0Mixed-Use, high density of people, Sustainability, \u00a0and the importance of open public space<\/p>\n<figure id=\"attachment_42\" aria-describedby=\"caption-attachment-42\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42\" src=\"https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/storm0622JG_01_FOCAL.jpg\" alt=\"image from wsbradio.com\" width=\"610\" height=\"468\" srcset=\"https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/storm0622JG_01_FOCAL.jpg 610w, https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/storm0622JG_01_FOCAL-300x230.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><figcaption id=\"caption-attachment-42\" class=\"wp-caption-text\">image from wsbradio.com<\/figcaption><\/figure>\n<p><!--nextpage--><\/p>\n<h2>History<\/h2>\n<p>Atlantic Station was built on the abandoned Atlantic Steel Mill. \u00a0The Atlantic Steel Company was founded in 1901, as the \u201cAtlanta Steel Hoop Company\u201d in the Antebellum South \u2013 a period of expanded agriculture, commerce and industrialization.\u00a0This was especially true of Atlanta which was labeled the <b>\u201cindustrial heart of the confederacy\u201d <\/b>due to its various locational and geographical assets which allowed it to grow an abundance of cotton and pine.<b>\u00a0<\/b>The rise in the cotton industries gave rise for the need of a local steel mill to bail and package this cotton.<\/p>\n<p>The company continuously expanded their product line to to meet the growing demand for steel in other uses. Their slogan became <strong>&#8220;nothing is made without steel&#8221;<\/strong>. \u00a0The company supplied steel to build the southern railroad and even provided steel to be used in both world wars.<\/p>\n<p>At its peak in the 1950s, it was one of the largest southern steel manufacturers: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<strong>-producing over 750,000 tons of steel annually \u00a0 \u00a0<\/strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 &#8211;<b>employing over 2,000 people \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b><b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0-covering over 200 acres of <\/b><b>land.\u00a0<\/b><\/p>\n<p>The company began to seize operations in 1989 due to intensified competition until it was completely abandoned.<\/p>\n<figure id=\"attachment_48\" aria-describedby=\"caption-attachment-48\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-48\" src=\"https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/atlantic-station-before-after.png\" alt=\"smartgrowthamerica.org\" width=\"700\" height=\"242\" srcset=\"https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/atlantic-station-before-after.png 700w, https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/atlantic-station-before-after-300x104.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-48\" class=\"wp-caption-text\">smartgrowthamerica.org<\/figcaption><\/figure>\n<p><!--nextpage--><\/p>\n<p>Here is a map comparing how the property was used in the past vs. how it is used today:\u00a0<a href=\"https:\/\/www.google.com\/maps\/d\/edit?hl=en_US&amp;mid=17MmqCYvHgG-BOgFpUu61q2kkFas\">Atlantic Station Map<\/a><\/p>\n<p><!--nextpage--><\/p>\n<h2>A Bump in the Road<\/h2>\n<p>When the abandoned steel mill was acquired by the JDI and AIG development companies in 1999, they found the property was unusable in its current state. The steel mill had caused tremendous pollution to the ground and water supply. \u00a0To use this property, they would first have to undergo a tremendous revitalization effort to replenish the led contaminated land. The\u00a0process involved excavating 200,00 cubic yards of polluted soil, detoxifying the groundwater and removing asbestos filled buildings. All together this would cost them nearly <strong>$2 billion!<\/strong><\/p>\n<p>The construction of Atlantic Station is therefore labeled a <strong>&#8220;Brownfield Project&#8221;<\/strong> as it took an unusable property and turned it into something new.<\/p>\n<h2><!--nextpage--><\/h2>\n<h2>Brownfield Project<\/h2>\n<p>Brownfield Projects involve transitioning a used property into something else. Whereas a &#8220;Greenfield Project&#8221; builds on unused land, brownfield Projects are often built on contaminated land with the goal of cleaning it up and making it useable. Creating a project on a polluted property obviously has more limitations than starting from scratch. In the case of Atlantic Station, the Environmental Protection Agency got involved to \u00a0create a Green Star Plan to ensure that not only would the property be cleaned up, but that it would be green \u00a0and sustainable going forward.All aspects of concern were addressed-land, air and water.<\/p>\n<ul>\n<li>they made sure to <b>recycle 132,000 tons of concrete <\/b><\/li>\n<li>Almost all buildings on the complex are <b>LED certified <\/b>with insulated roofs and double paned windows<\/li>\n<li>included the first large scale offices in America to be constructed solely of <strong>timber<\/strong> which leaves a smaller carbon footprint than steel<\/li>\n<li>aimed to create walkable society to encourage a shift away from vehicle dependency<\/li>\n<\/ul>\n<p>Atlantic Station&#8217;s history of pollution played a huge role in creating the plan for Atlantic Station.<\/p>\n<figure id=\"attachment_49\" aria-describedby=\"caption-attachment-49\" style=\"width: 1632px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49\" src=\"https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/BBT-at-Atlantic-Station.jpg\" alt=\"LED certified BB&amp;T building in Atlantic Station\" width=\"1632\" height=\"1224\" srcset=\"https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/BBT-at-Atlantic-Station.jpg 1632w, https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/BBT-at-Atlantic-Station-300x225.jpg 300w, https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/BBT-at-Atlantic-Station-768x576.jpg 768w, https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/BBT-at-Atlantic-Station-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1632px) 100vw, 1632px\" \/><figcaption id=\"caption-attachment-49\" class=\"wp-caption-text\">LED certified BB&amp;T building in Atlantic Station<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><!--nextpage--><\/p>\n<h2>Population Growth and Sprawl<\/h2>\n<p>An issue posing Atlanta as a whole, was the projected population growth that was expected to continue into the 2020s. With this came the previously mentioned issue of sprawl. Atlanta was one of the least densified cities in Atlanta, consisting of many spread out communities that created an automobile dependency. \u00a0Atlantic Station hoped their environmentally friendly and self sufficient property would attract the growing population and in turn do its part in reducing Atlanta traffic and pollution from cars, as its inhabitants would be able to walk from place to place within.<\/p>\n<p>Plans for Atlantic Station were influenced by the environmental, social and economic demands of the time.<\/p>\n<p><!--nextpage--><\/p>\n<p>Atlantic Station today consists of three areas: The Village, The Commons and the District. The Village and Commons are mostly residential while the District consists of retailers, restaurants, apartments, a park, a movie theatre and more.<\/p>\n<figure id=\"attachment_44\" aria-describedby=\"caption-attachment-44\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44\" src=\"https:\/\/scholarblogs.emory.edu\/span190spring2016\/files\/2016\/05\/ASimage.gif\" alt=\"image from forum.skyscraperpage.com\" width=\"1000\" height=\"808\" \/><figcaption id=\"caption-attachment-44\" class=\"wp-caption-text\">image from forum.skyscraperpage.com<\/figcaption><\/figure>\n<p><!--nextpage--><\/p>\n<h3>So, How successful was Atlantic Station in actually creating such a society?<\/h3>\n<p>Here is a list of of principles common to New Urbanist Projects and an analysis of whether or not Atlantic Station truly fits this category.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>New Urbanist Traits\u00a0<\/strong><\/td>\n<td><strong>Atlantic Station<\/strong><\/td>\n<\/tr>\n<tr>\n<td>walkability<\/td>\n<td>yes and no<\/td>\n<\/tr>\n<tr>\n<td>paid parking<\/td>\n<td>yes and no<\/td>\n<\/tr>\n<tr>\n<td>suitability<\/td>\n<td>yes<\/td>\n<\/tr>\n<tr>\n<td>mixed used<\/td>\n<td>yes<\/td>\n<\/tr>\n<tr>\n<td>mixed housing<\/td>\n<td>no<\/td>\n<\/tr>\n<tr>\n<td>high density<\/td>\n<td>no<\/td>\n<\/tr>\n<tr>\n<td>open public space<\/td>\n<td>no<\/td>\n<\/tr>\n<tr>\n<td>aversion to &#8220;big brand&#8221; stores<\/td>\n<td>no<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Walkability:<\/strong>\u00a0Atlantic Station, for the most part, failed to create a &#8220;walkable&#8221; society. Though the sidewalks are wide, they are often empty and leave one feeling out of place, different than walking through a city like Manhattan.<\/p>\n<p><strong>Paid Parking:\u00a0<\/strong> The reasoning behind payed paid parking is linked to the idea walkability. By requiring people to pay for parking you are giving them an incentive to walk instead. Though, Atlantic Station does have metered parking, on all the monitors it indicates that parking is free in its 3 story underground parking lot. \u00a0Having such a large parking lot, encourages automobile use. (Whatnowatlanta.com)<\/p>\n<p><strong>Sustainable: \u00a0<\/strong>Atlantic Station is almost completely compromised of LEED Certified, sustainable buildings, including the first large scale buildings made of timber, as oppose to steel .<\/p>\n<p><strong>Mixed Use:\u00a0<\/strong>Atlantic Station is a mixed used complex consisting of retailers, office spaces, residential spaces and restaurants. However thought the &#8220;district&#8221; of atlantic station is mixed use, the other, less known parts of Atlantic Station, the &#8220;commons&#8221; and the &#8220;village&#8221; are exclusively residential.<\/p>\n<p><strong>mixed housing:\u00a0<\/strong>New urbanist projects are supposed to have a range in housing prices for different income levels. However, the apartment prices start at $1,000 a month, something that many employees who work their cannot even afford, which defeats the whole purpose of having a mixed-use society since employees will have to travel outside of the complex to get to and return from work.<\/p>\n<p><strong>High density: \u00a0<\/strong>Atlantic Station lacks residents to fill its space. Many of the initial buyers did not end up living there after the opening of the apartments were delayed.<\/p>\n<p><strong>Open Public Space:\u00a0<\/strong>Atlantic Station is a private property and doesn&#8217;t feel like a community. \u00a0( Wheately, Creative Loafing)<\/p>\n<p><strong>Aversion to big brand stores:<\/strong>.New Urbanist Developments usually consists of local stores that attract people because they are unique to the area. Yet, Atlantic Station is home to Ikea, Dillard&#8217;s, Publix and more.<\/p>\n<p><!--nextpage--><\/p>\n<p>Though Atlantic Station has not been totally successful in following the New Urbanist approach, it is still in its early stages, as it is only about 10 years old, and therefore has potential to improve.<\/p>\n<p>Atlantic Station has recently been repurchased by new owners who bought the property at a fraction of the cost. Since the new developers bought the property for less, they can charge less to rent out space and therefore have potential to attract more people with lesser means.<\/p>\n<p>Critics of Atlantic Station are hopeful that the new developers will address these new urbanist concerns and turn Atlantic Station into a one of a kind area with one of a kind stores and restaurants that cannot be find elsewhere. This way, more people will be interested in coming to the area, spend money and maybe even live there. ( Whatnowatlanta.com)<\/p>\n<p><!--nextpage--><\/p>\n<p style=\"text-align: center\"><strong>Bibliography:\u00a0<\/strong><\/p>\n<p>&#8220;Expert Weighs in on the Future of Atlantic Station &#8211; What Now Atlanta.&#8221;\u00a0<i>What Now Atlanta Expert Weighs in on the Future of Atlantic Station Comments<\/i>. What Now Atlanta, 04 Feb. 2011. Web. 07 May 2016.<\/p>\n<p>Urbanism Principles.&#8221;\u00a0<i>Urbanism Principles<\/i>. Creating Livable Sustainable Communities, n.d. Web. 07 May 2016.<\/p>\n<p>Wheatley, Thomas. &#8220;Atlantic Station: &#8220;Anti-Mall&#8221;&#8221;\u00a0<i>Creative Loafing Atlanta<\/i>. Creative Loafing Atlanta, 11 Feb. 2011. Web. 07 May 2016.<\/p>\n<p>Cox, Wendell. &#8220;Atlanta&#8217;s Atlantic Station: The Suburbs Come to the City.&#8221;\u00a0<i>Newgeography.com<\/i>. New Geography, 18 Sept. 2008. Web. 07 May 2016.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Atlantic Steel Company Records.&#8221; <em>Atlanta History Center<\/em>.<\/p>\n<p>pag. <em>Atlanta History Center<\/em>. Web. 27 Feb. 2016.<\/p>\n<p>&lt;http:\/\/ahc.galileo.usg.edu\/ahc\/search&gt;.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Atlantic Steel to Atlantic Station: New History of Old Atlanta.&#8221;<\/p>\n<p><em>wordpress.com<\/em>. Unveil Atlanta, 25 Apr. 2013. Web. 27 Feb. 2016.<\/p>\n<p>&lt;https:\/\/unveilatlanta.wordpress.com\/2013\/04\/25\/<\/p>\n<p>atlantic-steel-to-atlantic-station-new-history-of-old-atlanta\/&gt;.<\/p>\n<p>&nbsp;<\/p>\n<p>Sousa, Cristopher De. &#8220;Atlantic Station, Atlanta, Georgia: A Sustainable<\/p>\n<p>Brownfield Revitalization Best Practice.&#8221; <em>University of Illinois at Chicago <\/em><\/p>\n<p><em>Sustainable Brownfields Consortium<\/em>. Ed. Brownfields Project.<\/p>\n<p>Web. 27 Feb. 2016. &lt;https:\/\/www.uic.edu\/orgs\/brownfields\/<\/p>\n<p>research-results\/documents\/<\/p>\n<p>AtlanticStationCaseStudyFinalforposting1-3-13.pdf&gt;.<\/p>\n<p>&nbsp;<\/p>\n<p>Steinbrenner, ed. &#8220;Atlantic Station.&#8221; <em>Brownfeilds Center<\/em>. Steinbrenner,<\/p>\n<p>Web. 27 Feb. 2016. &lt;http:\/\/www.cmu.edu\/steinbrenner\/brownfields\/<\/p>\n<p>Case%20Studies\/pdf\/atlantic%20station%20case%20study.pdf&gt;.<\/p>\n<p>&nbsp;<\/p>\n<p>Stone, Charles F. <em>The Story of Dixisteel: the First Fifty Years<\/em>. Atlanta\u00a0Georgia: Foote and Davies Inc., 1951. Print.<\/p>\n<p>Green, Josh. &#8220;Atlantic Station Office Project Will Intentionally Feel Old.&#8221; <em>Curbed Atlanta<\/em>. N.p., 31 Mar. 2015. Web. 04 Apr. 2016.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;Atlantic Steel to Atlantic Station: New History of Old Atlanta.&#8221; <em>Unveil Atlanta<\/em>. N.p., 25 Apr. 2013. Web. 04 Apr. 2016.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atlantic Station has been labeled &#8220;the city within a city&#8221; of Midtown Atlanta. \u00a0Hoping to follow the &#8220;New Urbanist Movement&#8221;, the goal of the development was to create a space where people could\u00a0work,\u00a0live\u00a0and\u00a0relax\u00a0all within walking distance of each other. Why did Atlantic Station choose this approach and how successful has it been in doing so?<\/p>\n","protected":false},"author":3782,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/users\/3782"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":9,"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":41,"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/posts\/35\/revisions\/41"}],"wp:attachment":[{"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarblogs.emory.edu\/span190spring2016\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}