{"id":4268,"date":"2025-05-06T11:14:18","date_gmt":"2025-05-06T15:14:18","guid":{"rendered":"https:\/\/scholarblogs.emory.edu\/techtransfer\/?p=4268"},"modified":"2025-05-06T11:27:00","modified_gmt":"2025-05-06T15:27:00","slug":"4-emory-ott-products-you-might-not-know","status":"publish","type":"post","link":"https:\/\/scholarblogs.emory.edu\/techtransfer\/2025\/05\/4-emory-ott-products-you-might-not-know\/","title":{"rendered":"4 Emory OTT Success Stories You Might Not Know"},"content":{"rendered":"

Emory\u2019s Office of Technology Transfer has transformed many ideas into products on the market in the last 40 years. You may have even heard of some of our products, like the HIV antiretrovirals<\/a> emtricitabine and lamivudine, which went on to become brand names like Truvada, Dovato, and Descovy. Or maybe you\u2019ve heard of molnupiravir<\/a>, one of the world\u2019s first approved oral medications for the treatment of COVID-19.<\/p>\n

While not all of Emory\u2019s 65+ products to make it to the market have been blockbusters, they all certainly have created positive impact. Here, we\u2019re highlighting a few under-the-radar success stories<\/a> that demonstrate the variety in our product pipeline<\/a> and the necessity of technology transfer.<\/p>\n

Obizur<\/h3>\n

\"TwoHemophilia is a broad term for a group of blood clotting disorders where injuries turn into excessive bleeding. Emory hematologist Pete Lollar, MD<\/a>, stumbled upon a solution: a modified clotting factor delivered intravenously that doesn\u2019t prevent provoking of the immune system, which is what stimulates hemophilia disorder. Lollar filed an invention disclosure for his drug, at the time called OB-1, in 1992 \u2013 before Emory OTT was even a formalized office<\/a>! He later licensed the product through his Emory start-up company, Octagen, which conducted clinical studies on the drug. Baxter International eventually acquired and completed the drug\u2019s testing, renaming it Obizur. In 2014, 22 years after the drug was first disclosed, the FDA approved Obizur. Read more on Obizur\u2019s long but rewarding journey here<\/a>.<\/p>\n

Sucrets\u00ae DEFENSE<\/h3>\n

\"FourLooking to up your flu prevention? Emory University Professor of Medicine Dean Jones, PhD<\/a>, discovered glutathione, a natural antioxidant found in food that acts as an immunity bump against influenza. Though glutathione had been studied before as a defense against cancer, Jones and his team discovered<\/a> its applicability to flu prevention because of its ability to create blockades against toxic chemicals. It was also shown to lessen the viral load in the trachea and lungs. A Japanese pharmaceutical company, Kyowo Hakko USA Inc., developed Sucrets\u00ae DEFENSE and Insight Pharmaceuticals sublicensed it in the U.S. Jones said the drug would help those most at risk for influenza like children, people with compromised immune systems, and the elderly. The product made it to market in 2006 as Sucrets\u00ae DEFENSE, a lozenge to help prevent infection. While Sucrets\u00ae DEFENSE is no longer on the market, it proves the commercial value of glutathione, says Jones, one of nature’s most powerful immune boosters. Read more about the science behind Sucrets\u00ae DEFENSE and its path to the market here<\/a>.<\/p>\n

Velocity AI<\/h3>\n

\"screenshotEmory radiation oncologists Tim Fox, PhD<\/a>, and Ian Crocker, MD<\/a>, created Velocity AI in 2004 to create 3D images of cancer tumors. The tool allows doctors to assess tumor response to treatment and adjust treatments accordingly. It blends different images to create a 3D image that shows tumor boundaries. “Essentially, we’re trying to use imaging more as a predictive tool for cancer,” Fox said. “If you’re able to assess the tumor response more quickly, then you can modify the treatment if the patient is not responding. It could have a huge impact on patient care.” Velocity AI offers an efficient and easy workflow as well as portability, allowing physicians to speed up cancer analysis in a clinical setting. The technology is in use at over 200 cancer treatment centers around the world. Read more about the journey to Velocity AI\u2019s creation here<\/a>.<\/p>\n

Virtually Better<\/h3>\n

\"PatientExposure therapy, where patients experience fear in a controlled environment, is traditionally expensive and time-consuming, making it difficult to access for patients and therapists. For example, a patient and their therapist might have to ride an airplane to treat a fear of flying. But what if it could be done in the relative comfort of the doctor\u2019s office? Professor of Psychiatry Barbara Rothbaum, PhD<\/a>, at Emory’s School of Medicine invented Virtually Better<\/a>, a virtual reality therapy program that creates computer-generated environments to treat anxiety disorders. With specialized suites for anxiety, PTSD, and phobia disorders, the technology is now used to treat a range of conditions. Virtually Better has even been used for specialized treatment for post-traumatic stress disorder in Afghanistan and Iraq War veterans. Read more about Virtually Better\u2019s journey to the market in our success story here<\/a>.<\/p>\n

Innovation happens at Emory every day. With hard work, patience, and a relationship with Emory\u2019s Office of Technology Transfer<\/a>, researchers can see their work transform patients\u2019 lives for the better.<\/p>\n

— Chaya Tong<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Emory\u2019s Office of Technology Transfer has transformed many ideas into products on the market in the last 40 years. You may have even heard of some of our products, like the HIV antiretrovirals emtricitabine and lamivudine, which went on to become brand names like Truvada, Dovato, and Descovy. Or maybe you\u2019ve heard of molnupiravir, one of the world\u2019s first approved oral medications for the treatment of COVID-19. While not all of Emory\u2019s 65+ products to make it to the market have been blockbusters, they all certainly have created positive impact. Here, we\u2019re highlighting a few under-the-radar success stories that demonstrate Read More …<\/a><\/p>\n","protected":false},"author":8177,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[133],"class_list":["post-4268","post","type-post","status-publish","format-standard","hentry","category-successful-impact","tag-products"],"yoast_head":"\n4 Emory OTT Success Stories You Might Not Know - Emory Technology Transfer Blog<\/title>\n<meta name=\"description\" content=\"While not all of Emory\u2019s 65+ products to make it to the market have been blockbusters, they all certainly have created positive impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scholarblogs.emory.edu\/techtransfer\/2025\/05\/4-emory-ott-products-you-might-not-know\/\" \/>\n<meta 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