Creating a technology video is a great way to promote a technology, particularly when “seeing” is more powerful than “reading.” Last week I discussed general tips for a video project. (In case you missed it, click here to read the blog post!) In part 2 of this series, I will discuss the more technical side of creating video tech briefs. Hopefully you will find these pointers (many learned through personal trial and error!) to be helpful in creating your own effective technology video.
Technical Tips
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This may be completely obvious to many, but before meeting, check the battery levels for all the equipment. Also, be sure there is an SD card in the camera or bag and that it has enough space. Bring spares!
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If possible, film and photograph the invention by itself. Record extra video of the location, inventors, and invention which can be very useful during post production.
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During filming, ask that the inventor(s) look at the camera lens, rather than you. Avoid looking directly at them while filming; this causes them to focus on you rather than the lens. The best way to achieve this is to place yourself directly next to the camera at eye level.
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If there are multiple inventors for one technology, film them separately as well as in a group. Again this footage can be useful in post-production.
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Don’t leave without making sure you have the names of everyone, their job titles, and departments.
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Include any opening and closing credits that are required by your university. Some schools may have other technical requirements for videos that you should be aware of too. Even if credits aren’t required, I recommend creating a beginning title slide for the video with the technology’s name and an ending slide listing the technology’s benefits, pertinent details, and/or sales pitch. Don’t forget to include the office name (and perhaps contact information) in one of these slides!
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Remember the rule of thirds and use the lower third of the screen to overlay the inventors’ names and titles.
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More light means a better picture, but be sure not to over expose.
Be prepared to edit and re-edit your video a number of times before you have a finished product. Group input can be quite helpful here – sit down with several members of the office including the case manager for feedback. It’s a bit of an iterative process, but don’t be daunted just get started – your videos will get better with time and practice.
– Jordan Mills
Jordan a student employee in the office and a Film Studies major with a concentration in Film and Media Management and is expected to graduate in May 2014.