The Influential Analytics project is an initiative located at the Goizueta School of Business. The goal of the initiative is to produce innovative thinking and breakthrough research in the area of applied business analytics. 

Why Influential Analytics?

There is a lot of attention paid to analytics.  What makes us different is that we pursue a more balanced approach.  We use the latest techniques and have a very data driven orientation.  Where we are different is that we also bring expertise in behavioral science and a focus on identifying issues of strategic importance.  It is the combination of being able to think strategically, behaviorally and analytically that creates “Influential Analytics.”