It is an unfortunate fact that we as a society have stopped going to the movie theaters as much. With the introduction of large-scale media streaming on platforms such as Netflix, Disney+, HBO Max, etc., there is simply less incentive to go to a movie theater when there are plenty of accessible options at home. These companies, now with their dominant influence in this revolutionized industry, have begun to produce their own movies that will go straight to streaming rather than traditional cinematic screenings. Now, as Professor Zinman brought up on Monday, it is important to acknowledge that these companies like Netflix are NOT filmmaking companies, they are tech companies. When a big business like Apple or Amazon takes over the production of a movie, it begins to feel like an advertisement instead of a creative work. When the discussion of this tech-takeover was taking place on Monday, I could not get the recent Amazon Prime exclusive, War of the Worlds, out of my head.
Check out this clip:
This is a real scene in this movie. The product placement is absolutely ridiculous in War of the Worlds. A man risks his entire life for a 1000$ Amazon gift card, there is a scene of the main character ordering a USB drive on the Amazon website, and Devon Bostick’s character is literally just an Amazon delivery driver. In the broader narrative of this movie, the Amazon company essentially saves the entire world. This movie just feels like an hour and a half long ad. What’s funnier is that the producer of War of the Worlds, Patrick Aiello, denies any sort of Amazon product placement in this movie. (https://www.msn.com/en-us/entertainment/news/war-of-the-worlds-producer-insists-there-isnt-any-product-placement-in-the-widely-panned-reboot-we-never-intended-for-amazon-to-release-the-movie/ar-AA1LrATe)
Overall, it is very important to recognize and appreciate the artistic value that comes from an authentic movie producer like Warner Bros or 20th Century Studios. As previously mentioned, movies coming from large tech companies often do not receive theatrical release and go straight to streaming. This practice is a large factor in the modern decline of theater-going. To keep the love of movie-going alive, keep this message in mind.











