If you are taking Film 101, you have likely heard of the app Letterboxd. If you are a user of the app, you likely have felt the experience of watching a film and wondering at some point throughout the movie what your Letterboxd review would be, rather than fully enjoying the movie. Launched in 2011 in New Zealand by Matt Buchanan and Karl von Randow, Letterboxd serves as both a tool for cinephiles and casual movie-goers alike to log films they watch, stay up to date with their friends films, write their own reviews, and most famously users can post their top four favorite films on their profile. This top-four film feature has become an iconic marking of the Letterboxd platform, becoming the foundation of their red-carpet interviews or the new go-to icebreaker question amongst young film lovers.

Still, the demographic of the app is relatively young. The biggest age cohort for Letterboxd members is 18-24, followed by 25-35. The platform has also grown massively in recent years, with help from the isolated nature of the Covid-19 pandemic. In 2020, the app only had 1.8 million users, and in 2025 it reported 17 million users worldwide. Louis Chilton of The Independent examines how Letterboxd’s impact on younger generations can shape cinema in the future. Letterboxd has provided a way to see what movies younger generations are actually watching, and enjoying. The app’s top 250 most popular films “gives valuable insight into what sort of films will be considered the classics of the future, and indeed which classics from years past look set to endure” (Chilton). The app does more than tell users what to watch, however. It provides a chance for conversation and community to happen. In a world in which community spaces are constantly being diminished due to social media, Letterboxd allows a more informal style of cinema discussion. Any person can share their thought on a film, organize a list of their favorites, or comment on another review. Critiques are not exclusive to the critics anymore. This is not only exciting, but neccessary, because “if cinema is to survive into the future, it must adapt to a world that revolves around social media, and Letterboxd is, so far, the best attempt to reckon with this” (Chilton).

With any social media platform, there are concerns on how that can change the natural habits of a behavior. Rhys Hope, an A-level student studying film, expresses his concerns with the app on his blog Film East. While he acknowledges the app’s ability to connect cinephiles with each other and introduce new directors, writers, genres, and styles to users, he also shares how “since using Letterboxd, I have made a conscious effort to watch over 100 films each year, but I’m unsure who — or what — this goal is for.” (Hope). Hope’s sentiment stuck out to me because my 2025 new years goal was to watch 100 movies as well, a task I took as inspiration from a friend who completed the challenge in 2024. Due to a very film-heavy summer break and a convenient Film 101 course, I have already reached that goal, but I cannot help but wonder how the movies I chose to watch in this past year have been influenced by my Letterboxd account, and if I would have even given myself that goal in the first place if I did not have the app. I have always enjoyed the ability to organize and track my viewing habits, and compare with my peers our opinions on films, but I feel more influenced to choose a movie based on what is trending or what is deemed a good movie and not what I am in the mood to watch. After every Film 101 screening I have witnessed an immediate rush of Letterboxd reviews amongst other classmates accounts, but not once has there been a discussion after the screening. I am not criticizing myself or my classmates for getting up and moving on with our lives, but in a room full of people with ideas and excitement to talk about a piece of media we consumed, I find it fascinating that we love to log a few sentences into our phones and have not considered turning to the person sitting next to us and asking, “What did you think about that?”

The community power of Letterboxd holds power, but it still confines you to a screen. With that, “choosing your four favourite movies has gone from a fun way to show off the films you love to a meticulously crafted presentation of how well you appreciate, understand and respect the artform of filmmaking” (Hope). With any social media platform, theres a multitude of reasons for advancement in connectivity. You will find stories of families reuniting or failing businesses finding success again and much more. Letterboxd is simply about movies but it is also about creativity, self-expression, and exploration. The top-four feature can mean a multitude of things to different users, but just as Hope expresses, Letterboxd is not immune to the fact that it is a social media platform, and its impact on the self-esteem and effort put in by users, especially young users, is still seen in various ways. Letterboxd has been around for a decade and a half, but as it is expanding rapidly, I am curious to see how the app survives future social trends. I hope that it continues to boost a love for cinema in the younger cohort, but not at the cost of film becoming a performative art rather than a genuine interest.
Link to The Independent Article: https://www.the-independent.com/arts-entertainment/films/features/letterboxd-app-movies-celebrities-users-b2775948.html
Link to Film East Article: https://www.film-east.com/s/stories/letterboxd


























