Dr. Musa Dube unique story-telling mode of communication shed light on previous lecturers’ message on the effects of choosing the “best” messenger. In her story, the best messengers that united the people to take initiatives against COVID19 were not necessarily the one who knew the most about the virus but rather the one who spoke in a discourse understood by the community – the religious discourse. Such an approach to communication resonated best with the people to whom they spoke – not because it provided indisputable data nor laid out rigorous reasoning. Importantly, it drew from this “trust” reservoir of the community, nurtured by their belief in the same religion. We can see a similar effect during the HIV/AIDS pandemic, when Magic Johnson announced his HIV diagnosis. The reason people believed the dangers of HIV/AIDs when hearing his announcement wasn’t because he pulled up a physician-approved medical report but rather it’s because he is known to love, and be really good, at basketball, yet is now making the drastic move of retiring following this announcement. He is a good messenger because he comes from a place where people do no have reasons to believe he would be benefiting from such an announcement. The comparison in the role of the messengers between these two pandemics shed light on the importance of choosing the right messenger who most resonate with the people. As we can see during the COVID19 pandemic, the US might not have chosen the best messengers, which contributed to the mistrust that brew nationwide.
Quyen, when you say the U.S. may not have chosen the best messengers, who are you talking about specifically? The president? The CDC? Local epidemiologists? Be more specific.